CRM Marketing Manager Remote

Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. remote-first employees. As we grow Life360 Internationally we are looking to add an experienced CRM/LCM Marketing Manager to support our expansion. We are looking for a technically skilled CRM/LCM Marketing Manager who will report to the LATAM Integrated Marketing lead and will take a leading role in defining the strategy and execution of Lifecycle marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in our LATAM region, with the focus in Spanish, Portuguese and English. This role will be based in London, with a hybrid model of remote and in-person/office meetings (2 -3 days a month).

We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience.

Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform

Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy

Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention

Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels

QA campaigns with test engineering and marketing QA teams

Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns

Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap

Knowledge of digital marketing platforms with technical Braze experience

Experience launching and/or managing international marketing efforts across multiple languages. Fluency in either Portuguese or Spanish - both are a plus.

Experience in B2C subscription business (ideally app based with a freemium model)

At least 5+ years of marketing experience, specifically in owned media channels such as email marketing and in-app marketing

Experience driving revenue and engagement through LCM campaigns

Effective time management, creative, analytical, and organisational skills

Strong at data analysis and making data-informed decisions

Strong attention to detail and project management skills

Industry leading compensation

Hybrid working in central London with flexibility to do remote working weeks

Generous holiday options with flexible PTO

Private comprehensive health & dental insurance

Employee assistance programme for mental well being

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

Members Before Metrics - We focus on building an exceptional experience for families.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. LI-Remote