The Role-

As a Sales Development Representative (SDR), you will be the first point of contact in BotPenguin's sales engine — responsible for both inbound lead qualification and outbound prospecting. You will identify, engage, qualify, and nurture prospects through the early stages of the sales funnel, ultimately scheduling and confirming high-quality product demos for the Account Executive team.

This is a high-impact, target-driven role suited for someone who thrives in a fast-paced SaaS sales environment and takes ownership of pipeline generation from day one.

What You Will Be Doing-

• Research and identify potential customers across target industries, geographies, and company profiles.
• Build and maintain a pipeline of qualified prospects through channels such as LinkedIn, email sequences, and cold calling.
• Craft personalised outreach messages that speak to prospect pain points and relevant BotPenguin use cases.
• Engage promptly with inbound leads and initiate discovery conversations to understand their requirements.
• Identify customer pain points, use cases, and business challenges to assess product fit.
• Provide a compelling high-level overview of BotPenguin and its value proposition.
• Qualify both inbound and outbound leads against defined ICP (Ideal Customer Profile) criteria, educate and nurture them.
• Schedule product demo meetings for Account Executives with qualified prospects.
• Send timely reminders and follow-ups to maximise demo attendance and reduce no-shows.
• Ensure smooth handoff to Account Executives with complete context on each prospect.
• Maintain accurate and up-to-date lead information, activities, and pipeline status in the CRM system.
• Track outreach cadences, response rates, and qualification metrics.
• Collaborate with the sales and marketing teams to refine messaging, improve lead quality, and increase conversion rates.

What You Need for This Role-

Education

• Bachelor's degree in Business, Marketing, or a related field.

Experience

• 1–2 years of experience in sales, inside sales, SDR/BDR roles, or lead generation.
• Prior experience in SaaS or tech sales is mandatory.

Skills

• Strong written and verbal communication skills with the ability to engage prospects confidently.
• Proven ability to conduct discovery conversations and identify customer pain points.
• Comfortable with cold outreach — email, LinkedIn, and cold calling.
• Strong follow-up discipline and ability to manage a high-volume pipeline.
• Familiarity with CRM tools (e.g., HubSpot, Zoho) and sales engagement platforms (e.g., Apollo, Outreach, Lemlist).
• Self-motivated, goal-oriented, and comfortable working in a target-driven environment.
• Strong time management and organisational skills.

Top Reasons to Work With Us-

• Be part of a cutting-edge AI SaaS product shaping the future of customer engagement.
• Work in a dynamic, fast-growing environment with global exposure.
• Growth-oriented culture with continuous learning opportunities and a clear career path.
• Collaborate with passionate, skilled professionals who value innovation and ownership.
• Flexible work hours with a healthy work-life balance.

Pay: ₹100,000.00 - ₹300,000.00 per year

Benefits

• Health insurance
• Leave encashment

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Experience

• SaaS: 1 year (Preferred)
• Lead generation: 1 year (Preferred)
• Booking product demo: 1 year (Preferred)

Work Location: In person