Copywriter (Real Estate)

Job Title: Copywriter Real Estate

Role Overview

We are looking for a creative and strategic Copywriter to craft compelling narratives for our real estate projects. This role requires balancing aspirational storytelling with factual, ROI-driven messaging to influence buying decisions and drive conversions across marketing channels.

Key Responsibilities

• Develop engaging project narratives, including naming, taglines, and Unique Selling Propositions (USPs)
• Write high-converting copy for performance marketing campaigns (Google Ads, social media ads, landing pages) to drive leads and site visits
• Create location-focused content highlighting connectivity, infrastructure, and neighborhood advantages (e.g., proximity to metro, business hubs, schools)
• Write clear and persuasive micro-copy for floor plans, brochures, and digital interfaces
• Develop long-form content such as investment guides, project brochures, and prospectuses
• Collaborate with design, marketing, and sales teams to ensure cohesive brand communication
• Maintain consistency in tone, messaging, and brand voice across all platforms

Required Skills & Qualifications

• 4-7 years of experience in copywriting, preferably in real estate,or B2C marketing.
• Proven ability to write both short-form (ads, headlines) and long-form (brochures, articles) content
• Excellent command of English with strong storytelling and persuasive writing skills
• Experience in digital marketing and content optimization

Key Competencies

• Creative thinking with a data-driven approach
• Attention to detail and legal/compliance awareness
• Strong collaboration and communication skills
• Ability to manage multiple projects in a deadline-driven environment