Marketing Operations Lead, Community Lifecycle

We are looking for a Senior Lifecycle Operations Lead to join our Community Growth team. This is a highly cross-functional role that will involve working with Product, Engineering, IT, Legal and Community.

Community Lifecycle is a newer function for Reddit, and this role will be instrumental in optimizing our community growth funnel. This role will focus on defining and building automated workflows and interventions for every stage of a community’s journey, ensuring the team’s impact scales. 

Location: Remote-US

Responsibilities:

• Own & Execute Scaled Tooling Community Growth Roadmap: Lead the design and execution of the Community Growth Funnel roadmap, identifying the necessary technical infrastructure, data signals, and automated workflows to unlock community health and growth.
• Build Scaled Channel Operations: Partner closely with Product, Engineering, and Data Science teams to build the technical foundation of diversified channels. This includes making channel requests and building technical roadmaps.
• Signal Optimization: Work closely with Data Science to refine community health signals, pinpoint opportunities, and eliminate gaps in the community's journey.
• Drive Channel Strategy: Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Reddit’s community growth goals and targets 

What you’ll do:

• Serve as the owner and admin of our Community HubSpot tooling, overseeing data piping, workflow strategies, and campaign health, and more
• Partner with Analytics, Community, IT, and product to optimize all community marketing tools and systems - internal and external 
• Own technical side contact management, including list health, data cleanliness, list imports, and form embeds
• Evaluate tooling agency partners, and source potential partners
• Map the entire internal and external channel slate, identifying largest opportunities 
• Build and own the roadmap for tooling improvements across third-party and internal tooling 
• Ensure seamless coordination across multiple stakeholders on infrastructure projects, with no major disruptions
• Own multi-channel content calendar across community initiatives 
• Manage the tooling and infrastructure needed to support community marketing campaigns, from setup to post-launch
• Work closely with channel marketers to support in meeting campaign objectives

Ideal Profile:

• Systems thinker that can build 0 to 1
• Experience with infrastructure buildout and internal tooling 
• You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives
• Data driven, with experience establishing metrics 
• Proven, autonomously-driven operational impact with escalating responsibility in a marketing or community marketing function 
• Experience working within a variety of CRMs and ESPs (HubSpot experience a bonus)
• Self starter with a