Manager, Digital Marketing, Burger King, US&C

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Home to the iconic Whopper, Burger King has spent years as one of the world's most recognizable and culturally relevant brands. As we continue our brand transformation, digital is at the center of how we create seamless guest experiences through the BK App, Royal Perks, and innovative partnerships. As Manager, Digital Activation & Partnerships, you will develop and execute digital marketing strategies that drive guest engagement, digital ordering, and brand loyalty. This role will lead the strategy and execution of high-impact digital campaigns, partnerships, and merchandise activations, while identifying new test-and-learn opportunities, optimizing digital performance, and collaborating across teams to deliver best-in-class experiences that support our marketing and business objectives.
 

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Roles & Responsibilities:

• Digital Activation Strategy & Execution: Lead the strategy and end-to-end execution of our biggest digital campaign initiatives, ensuring they land on time, on brand, and on target.
• Partnership Management & Reporting: Manage existing digital partnerships, monitor and report on performance, and recommend new opportunities that either drive new guests to BK or increase frequency among existing guests.
• Landing Page Oversight: Oversee landing page support for key brand initiatives, briefing requirements, reviewing builds, and ensuring pages deliver a seamless guest experience.
• Swag Strategy & Execution: Own the swag strategy for BK — recommend products and activation moments, and manage execution from concept through fulfillment.
• New Partnership Development: Propose and develop pitches for new digital partnerships focused on driving new guests to BK, aging down the brand, and delivering added value to existing Royal Perks members.
• Cross-Functional Management: Work closely with cross-functional teams — including Brand, CRM, social, Digital Product, Legal, and PR — to bring campaigns and partnerships to life through a best-in-class customer experience.

Skills & Experience:

• 5+ years in digital marketing, partnerships, or brand activation roles, ideally in QSR, retail, or consumer brands.
• Bachelor’s degree in marketing, business, or related field.
• Experience managing external partners or vendors, including performance reporting and opportunity identification.
• Strong project management skills, with attention to detail and effective delegation to meet key milestones.
• Track record of executing multi-channel digital campaigns from strategy through launch.
• Comfort pitching new ideas internally and externally, with strong storytelling and deck-building skills.
• Familiarity with loyalty programs and guest lifecycle marketing (e.g., acquisition, frequency, retention).
• Highly organized project manager who can juggle multiple workstreams and cross-functional stakeholders at once.
• Action-oriented, leading with a sense of urgency and a commitment to excellence in an environment that demands flexibility, agility, and ambiguity.
• A self-starter who takes full ownership of their projects, driving them forward with energy and accountability from strategy through execution.
• Strong interpersonal skills and teamwork; effective at leading cross-functional team members towards a common goal

#BurgerKing

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.