Role Overview
Razorpay is hiring a entry-level Associate Manager, Brand Marketing. This is a full-time role in IN. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As a Marketing Manager at Razorpay, you will be responsible for owning customer-facing marketing programs that drive adoption, engagement, and growth. You will work closely with the Growth, Product, and Digital Marketing teams to translate business goals into scalable marketing initiatives across value proposition, customer journeys, and growth programs. Your creativity and insight-led approach will influence customer behavior and contribute to the business growth.
- *Key Responsibilities:**
- Own integrated GTM plans for product launches, feature releases, and growth initiatives
- Define target audiences, messaging frameworks, channel strategy, and success metrics
- Continuously improve funnel performance through brand-led messaging, testing, and experience enhancements
- Use insights to scale high-performing initiatives and sunset low-impact efforts
- Design and execute marketing-led growth programs including gamification, milestone mechanics, loyalty initiatives, and adoption journeys
- Build scalable customer experiences that drive repeat usage and movement into higher-value cohorts
- *Basic Qualifications:**
- 2-6 years of hands-on experience across core marketing functions, including GTM and customer growth initiatives
- Experience leading GTM programs and cross-functional initiatives
- Strong analytical skills with experience using data to drive marketing decisions
- Proven ability to manage cross-functional projects end-to-end across multiple stakeholders
- Excellent written and verbal communication skills
- *Preferred Qualifications:**
- MBA from a top-tier university
- Experience in ecommerce, fintech, SaaS, or high-growth consumer technology companies
Razorpay is committed to equal employment opportunity and does not discriminate on gender, religion, sexual orientation, color, nationality, age, etc. The company welcomes interests and applications from all groups and communities globally. Follow Razorpay on LinkedIn and Twitter for updates and insights. As a Marketing Manager at Razorpay, you will be responsible for owning customer-facing marketing programs that drive adoption, engagement, and growth. You will work closely with the Growth, Product, and Digital Marketing teams to translate business goals into scalable marketing initiatives across value proposition, customer journeys, and growth programs. Your creativity and insight-led approach will influence customer behavior and contribute to the business growth.
- *Key Responsibilities:**
- Own integrated GTM plans for product launches, feature releases, and growth initiatives
- Define target audiences, messaging frameworks, channel strategy, and success metrics
- Continuously improve funnel performance through brand-led messaging, testing, and experience enhancements
- Use insights to scale high-performing initiatives and sunset low-impact efforts
- Design and execute marketing-led growth programs including gamification, milestone mechanics, loyalty initiatives, and adoption journeys
- Build scalable customer experiences that drive repeat usage and movement into higher-value cohorts
- *Basic Qualifications:**
- 2-6 years of hands-on experience across core marketing functions, including GTM and customer growth initiatives
- Experience leading GTM programs and cross-functional initiatives
- Strong analytical skills with experience using data to drive marketing decisions
- Proven ability to manage cross-functional projects end-to-end across multiple stakeholders
- Excellent written and verbal communication skills
- *Preferred Qualifications:**
- MBA from a top-tier university
- Experience in ecommerce, fintech, SaaS, or high-growth consumer technology companies
Razorpay is committed to equal employment opportunity and does not discriminate on gender, religion, sexual orientation, color, nationality, age, etc. The company welcomes interests and applications from all groups and communities globally. Follow Razorpay on LinkedIn and Twitter for updates and insights.
Frequently Asked Questions
How do I apply for the Associate Manager, Brand Marketing position at Razorpay?
Use the Apply button above to submit your application directly to Razorpay. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Associate Manager, Brand Marketing position at Razorpay located?
This position is based in IN. Razorpay has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Associate Manager, Brand Marketing at Razorpay earn?
Razorpay has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Associate Manager, Brand Marketing role at Razorpay posted?
This role was posted on May 2, 2026 (42 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
Is the Associate Manager, Brand Marketing role at Razorpay entry-level?
Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements Razorpay has listed.
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