Digital Marketing Executive (Consultant – Freelance)

Job Description

Digital Marketing Executive (Consultant – Freelance)

Company: Ranok Consulting Inc.

Position: Digital Marketing Executive (Consultant – Freelance)

Location: Remote (India)

Employment Type: Consultant / Freelance

Work Schedule: Part-Time (20 Hours per Week)

Reporting To: Founder / Director

About Ranok Consulting Inc.

Ranok Consulting Inc. is a Canada-based consulting company providing professional services in Project Management, PMO Consulting, Business Consulting, Digital Transformation, HR Technology, and Software Solutions. We are also building innovative SaaS products, including a next-generation HRMS platform designed for businesses across North America and beyond.

We are looking for a creative, data-driven, and self-motivated Digital Marketing Executive to help strengthen our digital presence, generate qualified leads, and build our brand globally.

Position Summary

The Digital Marketing Executive will be responsible for planning, executing, and optimising digital marketing campaigns across multiple channels. This role requires someone who enjoys content creation, social media marketing, SEO, email marketing, paid advertising, and analytics.

This is an excellent opportunity for someone who enjoys working in a startup environment where creativity, ownership, and innovation are highly valued.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan monthly marketing calendars and campaign schedules.
• Identify new growth opportunities across digital platforms.
• Monitor competitors and industry trends.

Social Media Management

Manage company presence across:

• LinkedIn
• Facebook
• Instagram
• X (Twitter)
• YouTube
• Threads
• Google Business Profile
• Responsibilities include:
• Create engaging posts
• Design creatives
• Schedule content
• Increase followers organically
• Build brand awareness
• Engage with audience comments and messages

Content Marketing

Create high-quality content, including:

• LinkedIn articles
• Blog posts
• Case studies
• Customer success stories
• Website content
• Email newsletters
• Product announcements
• Whitepapers
• Infographics
• Ensure all content follows SEO best practices.

Search Engine Optimisation (SEO)

• Perform keyword research.
• Optimise website content.
• Improve on-page SEO.
• Monitor technical SEO.
• Build quality backlinks.
• Improve Google search rankings.
• Track keyword performance.

Paid Advertising

Plan and manage campaigns on:

• Google Ads
• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• Responsibilities include:
• Campaign setup
• Budget optimization
• Audience targeting
• Conversion tracking
• ROI analysis
• Performance optimization

Lead Generation

Generate qualified B2B leads through:

• LinkedIn campaigns
• Google campaigns
• Landing pages
• Email campaigns
• Lead magnets
• Marketing automation
• Support the sales team with marketing-qualified leads.

Email Marketing

Design email campaigns.

• Create newsletters.
• Build nurture campaigns.
• Manage subscriber lists.
• Monitor open rates, CTR, and conversions.
• Improve campaign performance.
• Tools such as Mailchimp, Brevo, HubSpot, or similar are preferred.

Website Management

• Coordinate updates for the company website.
• Responsibilities include:
• Landing pages
• Blog publishing
• SEO improvements
• Performance monitoring
• Content updates
• CTA optimization
• Experience with WordPress is preferred.

Analytics & Reporting

• Track and report marketing performance using:
• Google Analytics
• Google Search Console
• LinkedIn Analytics
• Meta Insights
• Prepare weekly and monthly reports covering:
• Website traffic
• Leads generated
• Campaign ROI
• SEO performance
• Social media growth
• Conversion metrics

Branding

Support branding initiatives including:

• Corporate presentations
• Marketing brochures
• Company profile
• Product brochures
• Event marketing materials
• Brand consistency across all channels

Required Skills

• Digital Marketing
• Social Media Marketing
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Email Marketing
• Google Ads
• LinkedIn Marketing
• Facebook & Instagram Ads
• Marketing Analytics
• Copywriting
• Canva
• WordPress
• Google Analytics
• Google Search Console
• Marketing Automation
• Lead Generation
• Brand Management

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Digital Marketing Certification is preferred.
• Google Ads Certification is an advantage.
• HubSpot Certification is an advantage.
• Meta Blueprint Certification is an advantage.

Experience

• 2–5 years of experience in Digital Marketing.
• Experience working with B2B organisations is preferred.
• Experience in marketing SaaS products or technology solutions is an added advantage.
• Startup experience is highly desirable.

Soft Skills

• Excellent written and verbal English communication.
• Creative thinker with attention to detail.
• Strong analytical mindset.
• Self-driven and proactive.
• Ability to manage multiple projects simultaneously.
• Strong organisational and time-management skills.
• Ability to work independently in a remote environment.

Tools & Platforms

• Preferred experience with:
• Google Analytics
• Google Search Console
• Google Ads
• LinkedIn Campaign Manager
• Meta Business Suite
• Canva
• Adobe Express
• WordPress
• HubSpot
• Mailchimp
• Brevo
• Microsoft 365
• Google Workspace
• ChatGPT and AI marketing tools

Key Performance Indicators (KPIs)

• Website traffic growth
• Organic search ranking improvements
• Marketing Qualified Leads (MQLs)
• Cost per Lead (CPL)
• Lead-to-conversion ratio
• Social media engagement
• Follower growth
• Email open and click-through rates
• Campaign ROI
• Brand awareness metrics
• Website conversion rate

Working Hours

• 20 Hours per Week
• Flexible working hours
• Remote (Work from Home)
• Weekly progress review meeting with the founder

Compensation

• Consultant / Freelance engagement
• Monthly fixed consulting fee (based on experience)
• Performance incentives may be offered based on lead generation and campaign performance

What We Offer

• Flexible remote work.
• Opportunity to work directly with the Founder.
• Exposure to international clients across North America.
• Opportunity to market innovative SaaS and HR Technology products.
• High ownership and decision-making responsibility.
• Professional growth in a fast-growing consulting and technology company.
• Long-term consulting opportunity based on performance.

How to Apply

Interested candidates should submit:

• Updated Resume
• Portfolio of digital marketing campaigns (if available)
• LinkedIn Profile
• Certifications (if any)
• Expected Monthly Consulting Fee (INR)
• Earliest Availability

Email to: contact@ranokconsulting.ca

Email Subject: Application – Digital Marketing Executive (Consultant)

Ideal Candidate Profile

We are looking for someone who is entrepreneurial, passionate about digital marketing, and excited to build a global brand from the ground up. The ideal candidate should be comfortable wearing multiple hats, taking ownership of campaigns, and delivering measurable business outcomes through data-driven marketing initiatives.