Role Overview
Randstad is hiring a mid-level SEO & Automation Expert. This is a full-time hybrid role, based in Hyderabad. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Job Description: SEO Expert & Automation Expert
Role Title: SEO Expert & Automation Expert
Department: Growth, Marketing & Performance
Location: Hyderabad / Remote / Hybrid
Employment Type: Full-time
Experience Level: 5–7 years
Role Overview
We are looking for a data-driven SEO & Automation Expert who can drive organic growth at scale by combining search engine optimization, content intelligence, and marketing automation.
This role is responsible for:
- Building a strong organic acquisition engine
- Automating lead capture, nurturing, reporting, and workflows
- Reducing manual effort while increasing efficiency, conversions, and ROI
The ideal candidate understands that SEO without automation is slow and automation without strategy is wasteful.
Key Responsibilities
1. SEO Strategy & Execution
SEO Planning & Growth
- Own the end-to-end SEO strategy (technical, on-page, off-page)
- Build keyword and content strategies aligned with business goals
- Drive organic traffic for:
- Website
- Landing pages
- Blogs
- Program & course pages
- Focus on high-intent keywords (parents, schools, students, decision-makers)
On-Page & Technical SEO
- Optimize:
- Website structure, URLs, meta tags, headers
- Page speed, Core Web Vitals, mobile responsiveness
- Conduct regular technical SEO audits
- Work with developers to fix crawl, index, and performance issues
Content & SEO Integration
- Collaborate with content team to:
- Optimize blogs, pages, and long-form content
- Build internal linking structures
- Ensure content is SEO-friendly but human-first
- Track keyword rankings, traffic, and conversions
Off-Page SEO
- Plan and execute ethical link-building strategies
- Identify backlink opportunities via:
- PR
- Guest posts
- Partnerships
- Monitor backlink health and competitor strategies
2. Marketing Automation & Workflows
Lead & Funnel Automation
- Design and implement automation workflows for:
- Lead capture (forms, landing pages)
- Lead scoring & segmentation
- Email / WhatsApp / CRM follow-ups
- Automate user journeys from:
- First visit → lead → nurture → conversion
Tools & Integrations
- Set up and manage automation using tools like:
- HubSpot / Zoho / Salesforce (CRM)
- Zapier / Make
- Email marketing tools
- WhatsApp automation platforms
- Integrate website, CRM, ads, and analytics systems
Reporting & Optimization
- Automate dashboards for:
- SEO performance
- Lead funnel metrics
- Conversion tracking
- Reduce manual reporting using automated data pipelines
- Continuously optimize workflows for speed and accuracy
3. Analytics & Performance Tracking
- Track and analyze:
- Organic traffic growth
- Keyword performance
- Conversion rates
- Funnel drop-offs
- Use insights to improve SEO strategy and automation flows
- Support leadership with data-backed growth insights
Skills Required
SEO Skills (Must-Have)
- Strong understanding of:
- Technical SEO
- On-page & off-page SEO
- Keyword research & content optimization
- Hands-on experience with tools like:
- Google Search Console
- Google Analytics (GA4)
- Ahrefs / SEMrush / Screaming Frog
- Ability to rank pages in competitive categories
Automation & Tech Skills
- Experience with marketing automation & CRM workflows
- Strong hands-on knowledge of:
- Zapier / Make
- CRM automation
- Form-to-CRM integrations
- Ability to design end-to-end automated funnels
Data & Process Thinking
- Strong analytical mindset
- Comfortable working with metrics, dashboards, and funnels
- Ability to simplify complex workflows into scalable systems
Qualifications
- Bachelor’s degree in Marketing, Engineering, Computer Science, or related field
- Certifications in SEO / Digital Marketing / Automation tools are a plus
Experience Required
- 5–7 years of experience in SEO, Growth Marketing, or Automation
- Proven experience driving organic traffic growth at scale
- Experience working in EdTech, Education, SaaS, or D2C brands preferred
- Demonstrated success in building automated lead funnels
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Frequently Asked Questions
How do I apply for the SEO & Automation Expert position at Randstad?
Use the Apply button above to submit your application directly to Randstad. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the SEO & Automation Expert role at Randstad remote or in-office?
This is a hybrid role based in Hyderabad. Expect a mix of in-office and remote days, with the specific cadence set by the hiring manager.
What does a SEO & Automation Expert at Randstad earn?
Randstad has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the SEO & Automation Expert role at Randstad posted?
This role was posted on April 10, 2026 (59 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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