Senior Copywriter

Cella by Randstad Digital is seeking a talented Senior Copywriter to join a high-performing marketing team delivering personalized 1:1 client communications across digital channels. This role sits within an agile squad model, partnering closely with designers, strategists, and business stakeholders to bring client-focused experiences to life.

The ideal candidate blends strong writing expertise with an understanding of visual storytelling, enabling seamless collaboration with design partners and ensuring cohesive creative outputs. This role requires someone who can operate with both creativity and discipline—delivering high-quality work in a structured, regulated environment while contributing ideas that improve effectiveness and clarity across communications.

This role is based at our client's office in downtown Toronto, and will require onsite presence.

Advantages

• Agile and Collaborative Squad Model: You will work directly within an agile squad alongside designers, strategists, and business partners.
• High-Impact, Dynamic Content Ownership: Rather than writing repetitive or static text, you will be responsible for creating personalized, 1:1 client communications across highly visible digital channels, including email, CRM, and online banking platforms.
• Perfect Balance of Creativity and Governance: Operating within a regulated enterprise environment offers a unique professional challenge. You will sharpen your ability to deliver highly creative, engaging visual storytelling while mastering the discipline of compliance, accessibility, and brand standards.
• Diverse Cross-Functional Exposure: By collaborating closely with execution, product, legal, and marketing teams, you will significantly expand your professional network and gain a holistic understanding of how large-scale enterprise marketing ecosystems function.

Responsibilities

• Copy Development: Develop clear, compelling, and client-centric copy for digital channels including email, CRM, and online banking experiences.
• Strategic Execution: Translate strategic briefs into engaging messaging that drives acquisition, engagement, and retention.
• Creative Collaboration: Partner closely with designers to ensure alignment between copy and visual storytelling, providing valuable input and perspective on overall creative direction.
• Content Creation: Draft high-quality subject lines, headlines, body copy, calls-to-action, and instructional content.
• Brand Alignment: Adapt messaging across various channels while maintaining brand voice, tone, and consistency.
• Compliance & Governance: Ensure all content meets brand, regulatory, legal, and accessibility standards.
• Agile Teamwork: Contribute to agile squad delivery, supporting multiple projects simultaneously and collaborating cross-functionally with marketing, product, legal, compliance, and execution teams.
• Best Practices: Leverage industry best practices in digital communication, lifecycle marketing, and client experience.

Qualifications

• Experience: 3–5+ years of experience in copywriting (ideally closer to 5+ years).
• Specialization: Proven experience writing for 1:1 client communications, CRM, and lifecycle marketing.
• Portfolio: A strong portfolio demonstrating exceptional digital writing (specifically across email, apps, or client communications).
• Core Skills: Excellent writing, editing, and proofreading skills with an emphasis on clear, concise, plain language.
• Teamwork: Demonstrated experience working in cross-functional environments alongside design, strategy, and marketing teams.
• Project Management: Ability to manage multiple projects and deliver high-quality results in a fast-paced environment.
• Regulatory Awareness: Strong understanding of brand, compliance, and regulatory considerations, alongside familiarity with accessibility and inclusive writing standards in Canada.
• Agency background (strongly preferred).
• Experience within financial services or large enterprise environments.
• Exposure to Salesforce or similar CRM tools.
• Experience collaborating closely with designers or working in integrated, highly collaborative creative roles.
• A portfolio that highlights strategic thinking and the ability to influence messaging direction.
• Strong collaborator who can integrate quickly into squads and teams.
• Confident communicator with the ability to provide expert recommendations and push back constructively.
• Adaptable, proactive, curious, and comfortable navigating evolving agile environments.
• Client-first mindset matched with meticulous attention to detail.
• Ability to successfully balance creativity with necessary structure and corporate governance.
• Positive, outgoing personality that builds strong, productive working relationships.

Summary

If you are a creative and disciplined digital writer looking to make an impact within a dynamic, high-performing team, we want to hear from you! This is a time sensitive opportunity, so please submit your resume along with a portfolio showcasing your relevant copywriting experience today!

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

This posting is for existing and upcoming vacancies.