Part-Time Email Marketing & Retention Specialist (E-commerce)

About Us

Rakhi.com is a leading global online gifting platform specialising in Rakhi and festive gifts. With a strong presence in India and overseas, we aim to deliver happiness and strengthen relationships through timely, thoughtful gifts.

Job Overview

We are looking for a creative, data-driven Part-Time Email Marketing & Retention Specialist to manage end-to-end email and WhatsApp campaigns, with a focus on

customer retention and lifecycle marketing

.

This is an

all-in-one role

where you will be responsible for strategy, design, content writing, automation, and retention-focused campaigns to increase repeat purchases and customer loyalty.

The ideal candidate should have experience in the

gifting or e-commerce industry

, especially related to

Rakhi and festive products

, and be proficient in tools like

Brevo (Sendinblue), Wati.io

.

Key Responsibilities

• Plan, create, and execute email marketing campaigns for Rakhi and gifting promotions
• Develop and manage

customer retention strategies

(repeat purchase, re-engagement, win-back campaigns)

• Design visually appealing email templates aligned with brand identity
• Write engaging, conversion-focused email copy (subject lines, content, CTAs)
• Manage and optimise campaigns using

Brevo (Sendinblue)

or similar tools

• Build and manage

email automation flows

(welcome series, abandoned cart, post-purchase, reactivation)

• Segment email lists based on customer behaviour, geography, and purchase history
• Perform A/B testing to improve open rates, click-through rates, and conversions
• Monitor campaign performance and provide insights with actionable improvements
• Coordinate with the marketing team for seasonal campaigns (Rakhi, Diwali, etc.)
• Ensure email deliverability and compliance with email marketing best practices
• Maintain and grow subscriber database organically

Requirements

• Proven experience in

email marketing & retention/lifecycle marketing for e-commerce

• Hands-on experience with

Brevo (Sendinblue),wati.io

or similar email platforms

• Strong skills in

email design (HTML/CSS basics preferred)

• Excellent

copywriting and content creation skills

• Strong understanding of

customer lifecycle, retention funnels, and automation flows

• Knowledge of the

Rakhi festival and Indian gifting culture

is a strong advantage

• Ability to analyse data and optimise campaigns for

repeat conversions

• Ability to work independently and manage multiple campaigns
• Creative mindset with attention to detail

Work Details

• Type:

Part-Time

• Location:

Hybrid (Mumbai-based preferred)

• Working Hours:

Flexible (aligned with campaign schedules)

• Salary:

Depending on experience (DOE)

/ Negotiable

Why Join Us?

• Opportunity to work with a global gifting brand
• Direct impact on

customer growth and repeat sales

• Exposure to international markets (India, Australia, USA, etc.)
• Creative freedom to design impactful campaigns
• Flexible work environment

How to Apply

Please share your resume, portfolio (email campaigns/designs), and a short note on your experience in

email marketing & customer retention