Product Marketing Ecosystem Senior Director

You Belong Here  

The Protiviti Career provides the opportunity to learn, inspire, and advance within a collaborative and inclusive culture. We hire curious individuals for whom learning is a passion. We lean into our mission: We Care. We Collaborate. We Deliver.  

At every level, we champion leaders who live our values of integrity, inclusion, innovation, and commitment to success. Imagining our work as a journey, we believe integrity guides our way, inclusion moves us forward together, innovation creates new destinations, and our commitment to success empowers us to deliver on our vision to be the most trusted global consulting.

Where We Need You 

We are seeking an Ecosystem Marketing Senior Director to join Protiviti, routinely recognized as a Best Place to Work.  Protiviti works in a hybrid environment, and this role requires that you work in-person in our office several times per week.  Ideal locations for this role are San Francisco, CA; Chicago, IL; New York, NY; or Atlanta, GA.  

What You Can Expect 

As Protiviti’s Ecosystem Marketing Senior Director, you will oversee the end-to-end partner marketing strategy across our ecosystem of technology Independent Software Vendor (ISV) partners, alliance and strategic partners, and channel/reseller partners.  You will build and lead a team of partner marketing professionals, drive joint go-to-market programs that generate pipeline, and position our firm as the partner of choice.  

What You Will Be Doing 

Partner Marketing Strategy & Leadership 

• Define and own the global partner marketing strategy that drives brand awareness, credibility and engagement across our Ecosystem partner tiers. 

• Serve as the senior marketing voice for partner relationships, collaborating closely with the Partner Alliance, Sales, and Delivery teams to align go-to-market priorities.   

• Build annual and quarterly partner marketing plans that map to firm-wide revenue targets and partner tier objectives.  

• Establish the framework, governance, and KPIs for measuring partner marketing ROI across the portfolio.  

Joint Go-To-Market Execution 

• Develop and execute joint marketing programs with strategic ecosystem partners, including co-branded campaigns, solution launches, field events, executive briefings, and thought leadership.   

• Negotiate and activate partner marketing development funds (MDF) and co-op budgets to maximize joint investment.  

• Drive awareness and demand generation programs through partner channels, including partner-sourced and partner-influenced pipeline. 

• Oversee the development of partner-facing and partner-enabled sales collateral, solution briefs, case studies, and playbooks.

• Assess, track and report on marketing efforts and understand impact of campaigns and modify strategies to enhance effectiveness and brand awareness.  

• Closely collaborate with product and industry marketing teams to partner on events and marketing campaigns, including webinars, conferences, and roundtables.  

• Coordinate conference sponsorship and/or speaking engagement logistics and activities.  

Team Leadership & Development 

• Lead and develop a team of partner marketing managers and specialists.  

• Set individual and team goals aligned to broader marketing and business objectives; provide ongoing coaching, feedback, and career development support.  

• Foster a collaborative, high-accountability team culture that balances strategic thinking with executional excellence.

• Serve as an escalation point and senior stakeholder for complex partner marketing engagements.  

Partner Ecosystem Positioning 

• Champion the firm’s partner story in the market, articulating why partners choose to build, sell, and grow with us.  

• Develop partner-specific messaging and value propositions that align with Protiviti’s message.  

• Represent the firm at key partner events, conferences, and executive forums (e.g., partner summits, QBRs, industry trade shows). 

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Cross-Functional Collaboration 

• Partner and build relationships with our practice leaders to develop and drive consistent go-to-market strategies.  

• Act as the connective tissue between Protiviti practice professionals, Partner Alliance and broader Marketing team, ensuring partner stories are woven into demand generation, content, digital, and brand programs. 

• Collaborate with alliance teams to equip sellers with partner-led assets and co-sell narratives.  

• Partner with Finance and Marketing Leaders to manage MDF budgets, track spend, and report on co-marketing investment outcomes.  

• Work with marketing and ecosystem partners to proactively scope marketing agreements.  

What Will Make You Successful 

• Strong strategic thinking with the ability to translate business goals into actionable, prioritized marketing plans.

• Exceptional relationship management skills, ability to build trust with senior partner stakeholders and navigate complex, multi-stakeholder environments.  

• Confident communicator and storyteller, with the ability to craft clear messaging for partner and executive audiences.  

• Analytically driven; comfortable using data to evaluate program performance and make trade-off decisions.  

• Highly organized with strong project management skills; able to manage multiple programs and partner relationships simultaneously. 

• Collaborative by nature, with a track record of working effectively across Sales, Product, and Marketing functions. 

• Strong understanding and practical experience with AI in marketing (e.g., content generation, analytics).  

• Ability to work collaboratively across multiple stakeholders and teams to integrate strategies and messaging in a dynamic work environment.  

• Experience at or working closely with a major technology partner (Microsoft, AWS, Google Cloud, Salesforce, ServiceNow, or similar).  

• Familiarity with consulting or professional services go-to-market models.  

• Experience with partner relationship management (PRM) platforms or marketing automation tools.  

Your Educational and Professional Qualifications 

• 15+ years of B2B marketing experience, with at least 10 years focused on partner, alliance, or channel marketing in a technology or consulting environment.  

• Ability to travel for meetings, conferences, etc.   

Our Hybrid Workplace 

Protiviti operates in a hybrid work environment, meaning all employees are expected to achieve a blend of in-person and remote work. This model creates meaningful experiences for our people and clients while offering a flexible environment. The expected ratio of remote to in-person work will vary by team and other business factors. Local and/or out-of-state travel is required based on our project and internal client commitments.