Senior Data Scientist Marketing Analytics

Drive marketing insights at Wealthsimple as a Senior Data Scientist focusing on optimization and algorithm development. Leverage your expertise in a remote environment to influence millions in marketing spend. Wealthsimple seeks a Senior Data Scientist for its Marketing Data team, responsible for enabling data-driven decision-making across marketing channels.

You will be the Directly Responsible Individual (DRI), tackling challenges in marketing optimization, attribution modeling, and strategic measurement. Collaborate with marketing stakeholders and data engineers to build impactful data products and analytics solutions. Key Responsibilities:

• Develop algorithms to optimize marketing budget allocation
• Implement measurement strategies for marketing initiatives
• Conduct A/B testing and causal inference methodologies
• Collaborate with data engineers on analytics pipelines
• Provide analytics support, including dashboards and reporting Requirements:
• Experience with marketing and paid ad platforms
• Strong skills in Python and SQL for production-quality code
• Background in algorithm development and optimization
• Familiarity with experimental design and causal inference
• Excellent communication skills for non-technical stakeholders Make a significant impact at Wealthsimple while enhancing your skills in marketing analytics and strategic insights.