Marketing Analytics Senior Data Scientist

Become a Senior Data Scientist at Wealthsimple, specializing in marketing analytics and algorithm optimization. Enjoy a fully remote role that maximizes your impact on strategic marketing decisions. Wealthsimple is looking for a Senior Data Scientist to lead the Marketing Data team, focusing on building algorithms and measurement systems that enhance user acquisition.

As a key member of a high-performing team, you will work closely with marketing and data professionals to ensure data-driven strategies are effectively implemented across multiple channels. Key Responsibilities:

• Create algorithms for enhanced marketing performance
• Develop measurement strategies for marketing campaigns
• Analyze data trends through causal inference and A/B tests
• Collaborate with engineering teams for analytics infrastructure
• Provide ongoing analytics support and reporting for marketing Requirements:
• Experience in marketing data and paid advertising
• Proficient in SQL and Python for data analysis
• Understanding of measurement and attribution systems
• Familiarity with experimental design and testing methodologies
• Exceptional communication skills to convey complex ideas Utilize your expertise in marketing analytics to drive significant growth at Wealthsimple.