Performance Marketing Specialist - On Contract (Amazon India)

JOB DESCRIPTION

With one of the world’s largest online performance marketing ecosystems, Amazon continues to redefine customer acquisition and retention through a unique blend of technology, scale, and innovation. Our marketing charter is grounded in measurable impact—leveraging in-house tools and data-driven strategies to automate and scale campaigns that bring in new customers and maximize their lifetime value.

We are looking for a highly driven Performance Marketing Specialist to manage and scale multiple performance marketing channels including Search, Social, and Outbound (Push/WhatsApp). This role requires a strong balance of analytical thinking, execution excellence, and creative communication, along with the ability to work independently in a fast-paced environment.

KEY RESPONSIBILITIES:

• Own and manage end-to-end performance marketing campaigns across:

Paid Search (Google Ads, Bing, etc.)

Paid Social (Meta, LinkedIn, Twitter/X, etc.)

Outbound channels (Push Notifications, WhatsApp)

• Plan, execute, monitor, and optimize campaigns to drive performance metrics such as ROI, CPA, conversions, and growth
• Analyze campaign performance using data-driven insights and recommend optimizations
• Work cross-functionally to align marketing initiatives with business goals
• Ensure accurate tracking, reporting, and performance measurement across channels
• Quickly ramp up on new platforms, tools, and campaign structures as required
• Operate with a strong sense of ownership, accountability, and bias for action

BASIC QUALIFICATIONS

• Proven experience managing multiple performance marketing channels simultaneously
• Hands-on experience in cross-channel campaign execution and optimization (Search, Social, and Outbound)
• Strong analytical, problem-solving, and logical thinking skills
• Ability to interpret data and translate insights into actionable strategies
• Creative mindset with clear and effective communication skills
• Ability to work independently with minimal supervision
• Comfortable operating in fast-paced, high-ownership environments

PREFERRED QUALIFICATIONS

• Experience managing large-scale or high-impact performance campaigns
• Exposure to experimentation frameworks, A/B testing, and funnel optimization
• Experience working in high-growth, tech-driven environments