Digital Media Marketer

Job Title: Digital Media Marketer

Job Type: Full-Time

Experience: 4 to 5 Years

Location: Balewadi, Pune (Work from Office)

Company Overview

• Pharoscion, a recipient of the “Certificate of Trust from Tata” and multiple global recognitions, started in January 2018, stands at the forefront of Digital Transformation via AI, Technology, and Marketing solutions catering to various corporations and startups across the globe.

With a team comprising minds from IITs, IIMs, and other experienced professionals, and a robust client presence across 9+ countries, Pharoscion specializes in providing tailored, results-driven strategies and solutions that directly address the most pressing challenges faced by businesses today.

Pharoscion is your partner in areas (not limited to) like AI Services, Cloud-based IT Products and Services, Marketing, Branding, Data Analytics, SEO/SEM, Performance Marketing, and more.

Company Website:

https://www.pharoscion.com

Job Overview The Digital Media Marketer will be responsible for strategizing, executing, and managing digital marketing initiatives across platforms to enhance brand visibility, lead generation, and audience engagement. The ideal candidate should possess a strong understanding of organic marketing, Content research creativity, paid marketing, analytics, and content strategy, with proven experience in leading campaigns that deliver measurable growth.

Tasks & Activities

• Plan and run social media marketing strategies across platforms like Instagram, Facebook, LinkedIn, YouTube, and more.
• Create, manage, and optimize paid ad campaigns for leads, engagement, and brand visibility.
• Handle campaigns end-to-end from planning and targeting to tracking performance and improving results.
• Work on organic social media growth by planning content, scheduling posts, and engaging with the audience.
• Come up with creative ideas for posts, reels, ads, and campaigns that match the brand’s voice.
• Work closely with the design and content team to make sure everything looks and feels consistent.
• Track campaign performance using tools like Meta Ads Manager and LinkedIn Campaign Manager.
• Keep an eye on important numbers like clicks, cost, and conversions and improve campaigns based on what’s working.
• Use AI tools like ChatGPT, Claude, and others to help with ideas, ad copy, and campaign planning.
• Stay updated with new trends, ad formats, and platform changes to keep campaigns fresh and effective.

Responsibilities

· Manage and execute end-to-end digital marketing campaigns through all phases - strategy, execution, optimization, and reporting.

· Create and monitor marketing dashboards, KPIs, and reports for stakeholders.

· Supervise and guide team members in campaign execution and optimization.

· Coordinate cross-departmental initiatives to ensure marketing efforts align with overall business objectives.

· Ensure consistent brand presence and audience growth across all digital platforms.

· Manage marketing budgets and resource allocation efficiently.

Requirements

· Bachelor’s degree in Marketing, Business, Communications, or a related field.

· 4 - 5 years of proven experience in Digital Marketing, preferably in a fast-paced or agency environment.

· Strong command of Google Ads, Meta Ads, LinkedIn Ads, and Analytics Tools.

· Excellent understanding of campaign performance metrics, data analysis, and lead management.

· Strong communication, project management, and leadership skills.

· Creative, analytical, and proactive in problem-solving.

Preferred Skills (Good to Have)

· Experience in

B2B

marketing and growth-driven strategies.

· Familiarity with content design tools like Canva, Figma, or Adobe Creative Suite.

Why Join Pharoscion

• Lead high-impact campaigns across diverse industries.
• Work in a collaborative, growth-oriented, and innovation-driven environment based in Balewadi, Pune.