Director, CRM

Full Timesenior

Toronto, ONPosted 15 days ago

Role Overview

Penninteractive is hiring a Director, CRM. This is a full-time role in Toronto. Part of Penninteractive's Lifecycle hiring, posted 2 weeks ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.

Salary Context

Salary is not disclosed in this posting. Market median for Senior-level Lifecycle roles is $131k-$180k (based on 27 comparable listings). Many employers share specifics during the interview process or after an initial screen.

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ORBenefitsPENNEntertainmentIncNorthAmericaWhether

Job description

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

About the Work

Strategic Leadership: Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)
Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
Omni-channel Management: Managing marketing communications across email, SMS, push, retail and paid channels
Martech Stakeholder: work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance

About You:

Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university
8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
Strong analytical capabilities to interpret data and track performance
Proven managerial and critical thinking skills required
Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

#LI-REMOTE

Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.

About Penninteractive

Penninteractive

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Frequently Asked Questions

How do I apply for the Director, CRM position at Penninteractive?

Use the Apply button above to submit your application directly to Penninteractive. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Director, CRM position at Penninteractive located?

This position is based in Toronto. Penninteractive has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Director, CRM at Penninteractive earn?

Penninteractive has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Director, CRM role at Penninteractive posted?

This role was posted on June 24, 2026 (15 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.

How much experience does the Director, CRM role at Penninteractive require?

This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Penninteractive lists their specific requirements in the description below, so review the must-have qualifications closely before applying.