Marketing Manager - Part time (Temporary)

Job Description: Chief Marketing Officer (Equity-Based) – HiWox Role Overview

We are looking for a Chief Marketing Officer (CMO) who will lead brand, growth, positioning, and market expansion for HiWox. This is a founding leadership role with end-to-end ownership of how HiWox is perceived, trusted, and adopted across the healthcare ecosystem.

This is not a campaign-management role — you will be responsible for building a category-defining, credibility-first healthcare brand , while driving both B2B and B2C growth at scale .

Equity Structure (Important)

• This is a pure equity-based leadership role (no fixed compensation initially)
• 3–4 rounds of discussions → 1-month NDA-based working cohort → Leadership/cofounder agreement
• Equity finalized post funding & Pvt. Ltd. registration
• 5-year vesting structure
• Fixed compensation begins post funding
• You will be part of the core leadership team building HiWox from ground up

Key Responsibilities

Marketing Vision & Strategy (Core Focus)

Define and own the overall marketing vision and roadmap for HiWox

Build strategies across branding, growth, content, partnerships, and distribution

Align marketing with innovation pipeline, product launches, and long-term company vision

Brand Building & Category Positioning

Create a strong brand identity centered on healthcare innovation and trust

Position HiWox as a thought leader in emerging and underserved healthcare domains

Ensure consistent and powerful messaging across all channels and touchpoints

Thought Leadership & Authority Building

Lead content, storytelling, and knowledge-driven marketing

Build HiWox's presence through LinkedIn, industry forums, research publications, and media

Position the company and its leaders as experts in innovation and healthcare

Growth & Performance Marketing

Design and execute scalable growth strategies across digital channels

Build structured funnels for user acquisition, partner onboarding, and engagement

Optimize CAC, LTV, and conversion metrics through data-driven decision-making

Go-To-Market & Product Launch Strategy

Lead go-to-market strategies for new products, pilots, and innovations

Ensure strong positioning, messaging, and adoption during launches

Work closely with product and innovation teams to translate solutions into market-ready offerings

Ecosystem & Partnership Marketing

Drive marketing efforts for institutional partnerships, healthcare collaborations, and ecosystem players

Build strong B2B marketing strategies targeting hospitals, institutions, and organizations

Position HiWox effectively within industry networks and strategic alliances

Team Building & Leadership

Build and lead the marketing team across content, performance, and brand functions

Define structure, roles, and processes for a scalable marketing organization

Foster a culture of ownership, experimentation, and high-performance execution

Data-Driven Strategy & Optimization

Track and analyze marketing performance across channels

Use insights to refine positioning, campaigns, and growth strategies

Continuously improve efficiency and impact of marketing efforts

Who Should Apply

• 6–12+ years experience in marketing, brand building, or growth leadership roles
• Strong experience in healthcare, wellness, deep-tech, or innovation-driven sectors
• Proven track record in building brands from 0→1 or scaling startups
• Expertise in both brand strategy and performance marketing
• Experience in B2B + B2C marketing environments
• Strong leadership, strategic thinking, and execution capabilities

What Makes This Role Different

Founding leadership role with end-to-end ownership of marketing

Opportunity to build a category-defining healthcare innovation brand

Focus on credibility, trust, and long-term positioning, not short-term campaigns

Direct impact on company growth, partnerships, and market perception

Impact You Will Create

Establish HiWox as a recognized leader in healthcare innovation

Build a strong brand, trust, and market presence

Drive scalable user, partner, and ecosystem growth

Play a key role in taking HiWox from idea stage to a high-impact company

Skills: strategy,branding,marketing