GTM Strategy (Founding)

Full Timejunior

San Francisco or New York CityPosted 3 days ago

Role Overview

Pallet is hiring a entry-level GTM Strategy (Founding). This is a full-time role in San Francisco or New York City. posted 3 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.

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GoSaaSB2BPipelineORADASupply ChainLogistics

Job description

About Pallet

Pallet is building AI Agents to transform logistics — a $12 trillion global industry. We’ve raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures. In under two years, we’ve achieved 700% revenue growth and are just getting started.

Our mission is to increase the efficiency of the global supply chain by automating the manual workflows that slow logistics teams down — from scheduling and appointment setting to data entry and load management. Our flagship platform provides end-to-end visibility, control, and optimization, while our newest product, CoPallet, introduces AI Agents that can understand and execute requests in real time, and integrate directly with customer systems.

As logistics providers look to generative AI to drive efficiency, many are turning to Pallet to lead the way. With deep industry expertise and cutting-edge AI capabilities, we’re positioned to build the next $10B company in logistics.

Join us and work alongside leaders from Google, DoorDash, YC, and more to shape the future of logistics tech.

About the Opportunity

Pallet is looking for a high-intensity, analytically minded operator to help build and scale our go-to-market motion.

This role sits at the intersection of product, sales, marketing, partnerships, and strategy. You'll work on the company's highest-priority growth initiatives, helping identify opportunities, drive execution, and solve complex business problems across the GTM organization.

No two quarters will look exactly the same. Depending on business needs, you may work on product launches, growth initiatives, sales strategy, partnerships, customer insights, market expansion, or operational improvements.

We're looking for someone who enjoys operating in ambiguity, learns quickly, and can independently drive projects from idea to execution.

How You'll Make an Impact

This is a generalist GTM role. While no individual is expected to own every area listed below, successful candidates will be excited to work across multiple functions and adapt as the company's priorities evolve.

Partner with leadership to identify and execute high-priority GTM initiatives.
Develop and refine Pallet's market positioning, messaging, and customer narratives.
Lead product launches and coordinate execution across product, engineering, sales, and marketing.
Create sales enablement materials, including competitive positioning, demo narratives, objection handling frameworks, and deal support collateral.
Design and execute growth initiatives, including outbound campaigns, account-based marketing programs, and experimentation efforts.
Evaluate and build strategic partnerships that expand distribution, awareness, or product adoption.
Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance.
Build customer case studies and proof points that support enterprise sales efforts.
Improve operational processes across marketing, sales, and customer-facing teams.
Conduct market, competitive, and customer research to inform strategy and prioritization.

Preferred Experience

3+ years of experience in consulting, investment banking, private equity, corporate strategy, business operations, growth, or strategy & operations at a high-growth startup.
Exceptional analytical and structured problem-solving skills.
Strong written and verbal communication skills with the ability to simplify complex concepts.
Ability to operate effectively in ambiguous, fast-changing environments.
Experience using AI tools for research, analysis, workflow automation, or content creation.
Comfort working with data from CRM, analytics, product, or sales systems.
Strong ownership mentality and willingness to execute at both strategic and tactical levels.

Nice to Have

Experience in growth, product marketing, partnerships, business operations, or revenue operations.
Familiarity with B2B SaaS and enterprise sales motions.
Experience working directly with sales teams and customer-facing functions.
Experience building processes from scratch in an early-stage company.

Interview Process

Chat with Recruiter (30 minutes)
Chat with a Leader on the team (30 minutes)
Live Case Study with Product/Agent PM (60 minutes)
Final Interview (~3 hours)
Background Check & Reference Check

We move quickly and aim to keep candidates informed at every stage of the process.

Location

San Francisco, onsite Monday-Friday located in Financial District
New York City, onsite Monday-Friday located in Soho

Compensation

$125-$205k + generous equity

Our Benefits

We invest in our people the same way we invest in our product: seriously.

🩺 Health, Vision, and Dental benefits
🏝️ Flexible PTO
➕ Life Insurance and Accidental Insurance
❤️‍🩹 Short-Term Disability Coverage
💸 Generous salary and equity for all staff
🪜 401k option; helping you save for the future
🧑‍🧑‍🧒‍🧒 Paid parental leave to support growing families
📚 Yearly learning and development stipend
🚌 Commuter benefits for Bay Area employees
🚘 Uber ride stipend if you ever have to work late in the office
🏡 Remote office home stipend to get you comfy in your space
🍔 Daily catered lunches provided
✈️ Onboarding trip to San Francisco HQ if you work remotely
🥤 Monthly happy hours
🎉 Annual Company Offsites; our last one was in Palm Springs CA 🌴

Workplace Policy

We are an in-person company. Our offices in San Francisco and New York City are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.

Most of our team works in office five days a week. For select roles, we hire remotely across the U.S. Remote employees come to San Francisco for their first week to onboard and meet the team, and we cover the full trip. Most remote employees visit once a year after that, with all travel, lodging, and meals on us.

Every role is different. Travel expectations are always shared upfront in the job description and confirmed in your first call with us. No surprises.

Equal Opportunity

Pallet is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.

Candidate Privacy Notice

Please review Pallet’s Candidate Privacy Notice here.

Accommodations

Pallet complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.

If you need any assistance or accommodations due to a disability, please contact us at recruiting@pallet.com.

About Pallet

Pallet

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Frequently Asked Questions

How do I apply for the GTM Strategy (Founding) position at Pallet?

Use the Apply button above to submit your application directly to Pallet. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the GTM Strategy (Founding) position at Pallet located?

This position is based in San Francisco or New York City. Pallet has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a GTM Strategy (Founding) at Pallet earn?

Pallet has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the GTM Strategy (Founding) role at Pallet posted?

This role was posted on July 6, 2026 (3 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.

Is the GTM Strategy (Founding) role at Pallet entry-level?

Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements Pallet has listed.