Company Description

ORCAFY is a results-driven marketing agency specializing in building custom, full-funnel strategies for growth-focused businesses. Our expertise spans performance marketing, social media management, content creation, video marketing, SEO, conversion-focused web design, and email marketing.

Role Summary (Social Media Brand Manager)

The Brand Manager owns the

client relationship, account health, delivery oversight, approvals, and reporting.

This role operates at a

high, strategic level

, ensuring execution is timely, aligned, approved by the client, and meeting contractual expectations — without being involved in day-to-day content creation. The Brand Manager is the

single point of accountability between the client and internal teams.

Key Responsibilities

Account Oversight & Management

• Oversee assigned accounts from a

high-level brand and business perspective

• Ensure all content is posted

accurately, on time, and as per approvals

• Maintain overall account hygiene, consistency, and quality
• Ensure deliverables align with contract scope and timelines
• Identify risks early and flag issues proactively

Client Communication, Approvals & Relationship Building

• Act as the

primary point of contact for all assigned clients

• Build and maintain strong, long-term client relationships
• Manage expectations, timelines, and priorities
• Send all assets (posts, reels, stories, creatives) to clients for approval
• Track feedback, revisions, and final sign-offs
• Ensure approvals are obtained before posting
• Translate client feedback into clear, actionable direction for internal teams

Shoot Coordination & Internal Alignment

• Book and coordinate shoots (logistics, timelines, deliverables)
• Ensure seamless collaboration between Social Media Managers & Videographers, Creative & editing teams
• Ensure briefs, concepts, and scripts are approved before production

Review & Quality Control

• Review strategies and content with the Social Media Manager
• Ensure content aligns with brand guidelines, tone, and objectives
• Provide structured feedback when required
• Escalate performance or delivery concerns early

Reporting & Performance Oversight

• Own all organic reporting for assigned accounts
• Review performance reports provided by internal teams
• Analyze account health from a

brand and business perspective

Highlight:

• Key wins
• Risks and red flags
• Clear next steps

Proactively call clients to:

• Provide account health updates
• Explain performance trends
• Align on expectations and next actions
• Prepare and send monthly organic performance reports

, clearly communicating:

• What worked & What didn’t
• What will be done next month to improve results

Growth, Upsell & Retention

• Identify upsell and cross-sell opportunities
• Proactively recommend additional services based on client needs
• Support renewals and contract extensions
• Ensure high client satisfaction and retention

Success Metrics (KPIs)

• Client satisfaction & retention
• Timely delivery and approval of content
• Account health & stability
• Upsell / cross-sell opportunities identified
• Quality of client communication, approvals, and reporting

Capacity 15–20 accounts per Brand Manager