Associate Director of Sales, Canada

A Little About The Role

As Associate Director, Canada, you own the wholesale retail ecosystem that shapes how customers experience, buy, and interact with Ooni across the Canadian market. You hold commercial oversight of our national retail accounts and act as the growth leader, ensuring Ooni, major national retailers (such as Rona, Canadian Tire, Home Depot, Best Buy, and Independents), and our broader North American wholesale priorities are all in perfect alignment.

This is a hands-on role that still has one eye on the horizon. You will drive commercial excellence and strategic planning while cultivating trusted partnerships with the most senior customer decision-makers in the market. Your goal is to scale our Canadian wholesale footprint and deliver measurable improvement in revenue, market penetration, profitability, and in-store brand excellence, all while operating Canada as a connected part of one unified North American plan.

We want you to deliver a world-class, frictionless end-to-end retail partner lifecycle that brings as much joy to our retail accounts as a perfectly cooked pizza. Sounds easy, right!?

Key Responsibilities

• Canada Market Leadership & Commercial P&L Ownership: Serve as the commercial lead for Ooni in Canada, owning the Canadian wholesale plan and accountability for revenue, margin, and market growth. Be the in-market face of the business and the primary point of leadership for the Canadian commercial team and stakeholders.
• National Account Ownership: Act as the strategic lead for all national wholesale accounts, ensuring long-term scalability, commercial profitability, and a premium Ooni brand presence across every brick-and-mortar and digital retail touchpoint.
• Account Partnership: Build and hold trusted relationships with the most senior buyers, merchants, and decision-makers across national accounts. Lead joint business planning and negotiate mutually beneficial terms that create sustainable, multi-year growth pipelines.
• Team & Cross-Functional Leadership: Lead and coordinate the Canadian commercial plan, including setting priorities and coaching supporting team members. Partner closely with UK-based planning, finance, retail marketing, and product teams.
• Forecasting, Demand Planning & SKU Transition: Translate market data into actionable inventory strategies. Lead seasonal forecasting and rolling monthly projections and manage complex SKU EOL transitions to protect sell-through and minimize write-offs. Track consumer trends and identify opportunities to capitalize or course-correct.
• Sell-Through & Brand Activation: Shift the focus from sell-in to sell-through. Partner with retail marketing and activation teams to execute high-impact programs, elevate in-store positioning and shelf execution, and consistently use retail assets to drive account performance.
• Brand Ambassador & Product Evangelism: Act as the face of Ooni by demonstrating our world-class products at trade shows, training events, and major national account meetings (full product training provided).
• Field Agility: Travel approximately 25% across Canada to conduct face-to-face account reviews, visit stores, and anchor major industry events. Your home “base” will ideally be within the greater Toronto or Montreal areas.

What You'll Need to Succeed

• Experience: Demonstrable progressive, high-impact sales and account management experience within a consumer goods, consumer electronics, or premium hardware retail environment, including experience leading a market, a team, or a portfolio with meaningful autonomy. A proven track record of managing multi-million-dollar national retail portfolios is essential.
• Canadian Retailer Depth: Deep familiarity with the Canadian retail landscape and established senior-level relationships across major national chains such as Rona, Canadian Tire, Home Depot, Best Buy, and Costco Canada.
• Commercial & Analytical Literacy: Strong command of retail math, inventory pipelines, pricing elasticity, and promotional mechanics. Comfortable evaluating complex financial models and partnering closely with finance and operations leaders.
• Strategic Influence: Excellent stakeholder management and communication skills, with a proven track record of influencing external executive leadership and aligning internal cross-functional teams around a shared growth vision.
• Self-Directed Leadership: Able to operate as the senior Ooni presence in-market: setting direction and making decisions while staying tightly connected to the North American strategy.
• Passion for the Brand: A high-energy, collaborative mindset with authentic enthusiasm for outdoor cooking, food culture, and making people happy.

Nice To Have

• Bilingual (English and French) is a strong plus, supporting Quebec-based accounts and partners.

Why Ooni?

When you join one of our global teams, you’re joining a dedicated group of do-ers who value Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values and are proud of what we’ve built here. As a member of our team, you will also receive the following:

• $800 CAD every year to spend on your passion – whatever that may be
• Store credit to spend on Ooni products each year, plus a 50% discount on any other Ooni stuff
• 35 days of paid time off per year, plus an additional 5-week sabbatical when you’ve been here for 5 years
• Work for an employer that cares about your well-being! We’ve got an employee assistance programme which includes on-demand coaching and therapy sessions
• We’re all about giving back. That’s why we offer five paid days to volunteer each year
• Enrolment into our medical, dental, and vision cover (100% cover for yourself and 50% cover for dependents)

Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive, and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us at jobs@ooni.com.