Senior Paid Media Specialist

Job Description: Onni Group is a real estate development, construction, and property management company with hotels and restaurants across North America and Italy (Hospitality), and condo sales and rental properties across Canada (Residential). We're looking for a Senior Paid Media Specialist to run paid social campaigns primarily for Hospitality (approximately 70% of the role), with the remaining 30% supporting our Residential brands. This role reports to the VP, Residential & Hospitality Sales, and works day-to-day under the direct guidance of the Digital Marketing Manager for Hospitality and the Digital Marketing Manager for Residential, taking direction and priorities from each manager for their respective brands. The successful candidate will function as a dedicated extension of both marketing teams, owning execution across paid social, SEO, reporting, and AI-integrated workflows. Perks & Benefits: Comprehensive Benefits Package that provides extended health care, dental care, vision care, life insurance and critical illness. Continuous learning opportunities with an annual educational allowance. Generous referral program ranging from $500-$2,500 depending on business need. Regular consistent team-building activities and events. Discounts to local amenities and vendors. Discounted hotel stays in multiple locations through our Hospitality offerings. What Will You do? Execute paid social campaigns across Meta, Instagram, TikTok, LinkedIn, Pinterest, and other platforms, in line with strategy and direction provided by the Digital Marketing Managers for Hospitality and Residential Manage campaign budgets, bidding strategies, and audience targeting to meet performance and conversion goals with a focus on lead generation and sales for Residential, and bookings and revenue for Hospitality Design and execute A/B tests across creative, audiences, and placements; compile results and present findings and recommendations Monitor campaign performance daily and proactively identify optimization opportunities Implement and maintain conversion tracking across all platforms, including Google Tag Manager (GTM) configuration, platform-specific pixels, and conversion event setup Leverage AI tools throughout the campaign lifecycle, including campaign setup, audience building, creative review, reporting, and SEO audits, and actively build reusable AI-assisted frameworks and workflows to improve efficiency and consistency Assist with SEO audits across Hospitality and Residential websites; implement approved improvements and maintain ongoing site health monitoring Research and evaluate emerging paid social platforms, AI tools, and digital marketing trends; bring relevant opportunities Collaborate with Marketing teams to brief ad assets and provide performance-based feedback Prepare and maintain regular performance reports for both business lines, with clear insights and recommendations Assist with website performance reporting and contribute to existing Looker dashboards, helping maintain accurate, up-to-date visibility across key digital metrics Support the Digital Marketing Managers with additional tasks and ad hoc requests as they arise, contributing to the broader goals of each marketing team Manage time and priorities effectively across brands, escalating issues proactively to the relevant Digital Marketing Manager What You Bring: 6+ years of hands-on media buying experience in paid social Strong working knowledge of Meta Ads Manager, and other platforms (TikTok, LinkedIn, Pinterest, etc.) Experience setting up conversion tracking with Google Tag Manager (GTM) and platform tags Comfortable running SEO audits and basic fixes Experience with Google Analytics (GA4), Looker, and building reports and dashboards Regular, hands-on use of AI tools (Claude, ChatGPT, or similar) in your day-to-day work Post-secondary education in Digital Marketing, E-Commerce, or related field Strong communicator who works well with multiple stakeholders Agency experience is an asset Salary Range: $70,000 to $80,000 CAD Per Year About The Company: Onni For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago. AI Use: This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws. All AI-generated or AI-assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI-generated content as solely their own original work. How To Apply: Please apply through the link on the job posting and attach your resume and any other required documents. We thank all applicants for your interest in the Onni Group. Note that only those applicants under consideration will be contacted. Thank you for your interest in a career with Onni Group! We believe that the strength of a company lies in its people and are fortunate to have an extremely motivated and dedicated staff that brings expertise and attention to detail in every project they undertake. If you believe that your skills would be a valuable addition to our team and would like the chance to be a part of the award-winning Onni Group, please check our open opportunities. To best stay up to date about all things Onni, please follow us on the following social media: Instagram LinkedIn Twitter/X Facebook Please do not contact our managers or employees directly in an attempt to present candidates without a written request, and a signed agreement within the last 12 months. Complying with this request will be a major factor in determining a professional relationship with Onni Group. Any submissions of unsolicited resumes directly to Onni employees, managers or any Onni email address will not be bound or obligate Onni in any way to pay any fees if such a person is hired. If you are interested in working with Onni, please contact recruiting@onni.com and email us info about your company. We will then contact you to set up any further discussions. Please note, all Onni hiring requires at minimum an official virtual or in-person interview prior to offer stage.