Digital Marketing Manager

Oliver Peters

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LondonPosted Today

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Job Description

<div class="content-intro">Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. </div>ROLE MISSION  Join a mission-driven team reshaping how organisations learn, lead and change. We’re looking for a Digital Marketing Manager to own demand generation for a leading B2B partner that blends behavioral science with workplace learning.   This is a rare opportunity to combine strategic, data-led marketing with creative storytelling to drive really commercial and cultural impact across enterprise accounts — you’ll be trained and mentored to run high-impact performance marketing campaigns end-to-end (paid search and social).   The role is data-heavy, so it’s perfect for someone who loves working with analytics and turning complex GA4/CRM and engagement data into clear, easy-to-understand insights and practical next steps.  THIS ROLE IS RIGHT FOR YOU IF...  You are a hands-on digital marketer who enjoys both the operational and analytical sides of digital: setting up and optimising paid media, updating landing pages, maintaining campaign tracking and reporting, and supporting with marketing automation and CRM (HubSpot & Salesforce). You are organised, curious about data (GA4 a must), and comfortable working across stakeholders (media, analytics and creative) to deliver results.  A LITTLE BIT ABOUT THE ROLE AND TEAM:  As Digital Marketing Manager you will be the daily owner of campaign delivery and optimisation. You’ll support the Senior Account Manager and Performance Marketing Manager on strategy, but will be responsible for hands-on set-up, pacing, creative spec delivery and on-going optimisation across channels (LinkedIn, Google Ads, Meta, Programmatic). You’ll own full-funnel reporting (GA4, HubSpot, Salesforce) and ensure marketing automation workflows and lead routing run smoothly. The team is cross-functional, fast-paced and collaborative — you’ll work closely with media planners, analytics and the creative studio.    KEY RESPONSIBILITIES   Performance marketing and data   <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Paid Media campaign setup, execution & optimisation (LinkedIn, Google Ads/AdWords, Meta, Programmatic). </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Paid social and Search optimisation: pacing, bid/budget adjustments, creative testing and quality improvements to maximise MQLs and conversions. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Reconciling campaign spend and re-distributing budget  </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Escalate and coordinate with team on major optimisation decisions   </li> </ul> Tracking, QA & analytics   <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Ensure tracking is in place before new platforms go live; monitor and validate tracking tags and pixels (GA4 required; Tag Manager desired). </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Escalate tracking issues to Analytics/Accounts team and coordinate fixes with dev/analytics teams as required.   </li> </ul> Full-funnel reporting & insight   <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Own full-funnel reporting: pull data from GA4, HubSpot and Salesforce to produce campaign & MQL performance reports for stakeholders. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Produce performance marketing reports and formats, add insights and recommendations to inform strategy </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Analyse campaign performance across channels and present learnings to the team and client teams.   </li> </ul> Website & landing page support (prioritised / ad hoc)  <ul> <li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Implement website updates: upload copy, make landing page optimisations aligned with search and SEO best practice (SEO-friendly keywords when updating copy). </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Use insights from GA4 to inform landing page optimisations.   </li> </ul> Marketing automation & lead operations   <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Ensure HubSpot and Salesforce workflows are integrated and accurate; troubleshoot front-end marketing automation workflows across landing pages, forms and email journeys. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Manage interim manual lead routing processes and ensure sales handover actions occur    </li> </ul> Email & campaign support   <ul> <li data-leveltext="" data-font="Symbol" data-listid="36" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Review and quality assure emails that are created to be sent and reported back predominantly for webinar </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="36" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Schedule and build email campaigns – without the degree of HTML coding    </li> </ul> Creative & asset management   <ul> <li data-leveltext="" data-font="Symbol" data-listid="36" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Provide creative specs and templates to the studio for asset delivery based on signed-off media plans and media learnings.  </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="36" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Maintain asset lists with media team to ensure consistency and timely delivery. </li> </ul>   COLLABORATION  <ul> <li data-leveltext="" data-font="Symbol" data-listid="34" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Day-to-day owner for campaign ops and reporting — close working with Media, Analytics and Creative Studio. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="34" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Maintain a culture of accountability and timely communication with internal and client stakeholders. </li> </ul>   WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE  <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Proven experience with GA4 (must), and comfortable pulling and interpreting analytics to drive site and campaign changes. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Experience working with HubSpot and Salesforce (integrations and workflow troubleshooting – not backend). </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Hands-on experience in performance marketing execution across paid channels (Google Ads, LinkedIn, Meta; programmatic) experience desirable. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Solid Excel skills and experience building/maintaining reporting templates and pivot-based analysis. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Excellent attention to detail — campaign setup, tracking and lead routing require rigorous QA. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Pragmatic, results-focused mindset: able to prioritise quick wins while feeding into longer-term optimisation. </li> </ul>   WHAT SKILLS WILL HELP YOU BE SUCCESSFUL  <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Strong stakeholder management — confidently liaise with multiple internal teams </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Good presentation and written communication skills — able to surface insights and recommended actions clearly. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Comfortable working autonomously on day-to-day campaign operations and managing multiple priorities. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Analytical problem solver, with a track record of improving MQL quality or campaign ROI. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Experience with Tag Manager, basic SEO understanding (copy-level SEO best practices) is desirable. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Familiarity with CRMs and marketing automation troubleshooting (HubSpot/Salesforce). </li> </ul>   PLATFORMS & TECH   <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">GA4 (must), Google Tag Manager (Desired) </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">HubSpot, Salesforce </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">Google Ads (AdWords), LinkedIn, Meta, Programmatic platforms (Desired) </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1">Website CMS basics (for landing page updates) </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Excel / Google Sheets (reporting); data visualisation tools beneficial </li> </ul>   EXPERIENCE   <ul> <li data-leveltext="" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">3+ years in digital marketing, ideally within an agency or client-side B2B environment. </li> </ul>   ABOUT OUR COMPANY  Lots of agencies say they’re different. OLIVER is.  OLIVER believes that agencies work better inside a brand’s organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.    Established in 2004, our model is now driven by over 2,000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.    OUR VALUES   Be Ambitious – to succeed  Be Imaginative – to push the boundaries of what’s possible  Be Inspirational – to do ground breaking work  Be always learning and listening – to understand  Be Results-focused – to exceed expectations <div class="content-conclusion">Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations      OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</div>