Customer Marketing Manager

About this role

Okta is seeking a Customer Marketing Manager to own our Customer Advisory Boards (CABs). This person will work closely with stakeholders (strategic events, product marketing, product management, sales, etc.) to drive the strategy and execution of advocacy programs, ensuring alignment with the business, and strengthening critical customer relationships. This role is high-profile, requiring exceptional executive presence and exposure to leaders across Okta and our top customer accounts.

We are looking for a strategic self-starter with strong collaboration and communication skills who thrives in cross-functional teams and can develop customer-centric programs that drive measurable impact. The ideal candidate will have proven experience in customer marketing, a track record of successfully managing advisory boards, and the maturity to seamlessly navigate complex organizational structures.

Key Responsibilities

• Own the CAB program end-to-end. Charter, membership, meeting cadence, programming, and meticulous action-item follow-through.
• Partner with the field to nominate, recruit, and maintain CAB membership; keep the roster current as accounts, sponsors, and priorities evolve.
• Design each CAB meeting's agenda with Product Management, Product Marketing, and various teams across the organization to ensure strategic alignment and mutual value.
• Serve as the primary point of contact for CAB members and their executive assistants — managing high-touch invitations, logistics, prep materials, and between-meeting touchpoints.
• Provide customer insights. Synthesize customer feedback, route it to the right owners in Product and GTM, and track follow-ups to closure so members see their input actively shape Okta's roadmap.
• Coordinate with other customer program teams to ensure CAB members are not over-asked and every engagement across programs is intentional and respectful of their time.
• Report on CAB health and impact to Marketing and Sales leadership: Track attendance, engagement metrics, key themes/asks, and the status of commitments made back to customers.
• Act as the primary customer advocacy lead, partnering cross-functionally to build a streamlined process for identifying top customer voices and championing their success stories across the broader marketing organization.
• Connect with account teams to capture a customer’s story, building detailed briefs that contribute to the team’s global customer marketing repository.
• Partner with product marketing and management on release marketing to streamline the process for customers and track cross-program engagement.
• Track cross-functional activation requests and report out rigorous program metrics and KPIs.
• Occasional travel required to support Okta-owned events and programs.

Qualifications

• 7+ years of experience working in B2B tech marketing, with dedicated experience in customer marketing/advocacy and/or managing executive-level programs.
• Flawless communication and interpersonal skills, with the maturity and confidence to interface directly with C-suite executives and internal leadership.
• Exceptional project management skills; laser-focused on details, deadlines, and flawless execution in a fast-paced, high-growth environment.
• Proven ability to build, cultivate, and protect critical customer relationships.
• Strong analytical skills—comfortable tracking, synthesizing, and reporting on program KPIs to leadership.

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