Sales and Marketing Manager Toronto, ON

Fuel your career with power. Drive growth. Make an impact.

Are you a results-driven sales and marketing leader who thrives on building relationships, closing deals, and driving growth—while also shaping the strategy that fills the pipeline?

Northern Generator Company Ltd. is looking for a seasoned Sales and Marketing Manager to join their dynamic Toronto-based team.

This is your chance to represent a respected brand in the generator industry—backed by quality products, trusted service, and a team that delivers.

What You’ll Do

Lead Sales Growth (Primary Focus)

• Own the full sales cycle (prospecting → discovery → proposal → close) for commercial and industrial generator solutions (sales, rentals, service agreements).
• Develop and expand long-term customer relationships across construction, manufacturing, utilities, property/facilities management, healthcare, and critical infrastructure.
• Identify new business opportunities through strategic networking, referrals, site visits, and account-based prospecting.
• Collaborate with operations and technical teams to deliver tailored power solutions that exceed customer expectations.
• Negotiate and manage contracts (equipment, service, preventive maintenance, rentals), ensuring customer satisfaction and recurring revenue.
• Represent the company at industry events, trade shows, customer meetings, and job sites with professionalism and technical confidence.

Build and Execute Marketing That Drives Demand

• Create and deliver a practical sales + marketing plan aligned to growth targets (lead gen, retention, upsell/cross-sell).
• Own pipeline generation through campaigns: digital, email, content, partner programs, and local market initiatives.
• Improve brand visibility and consistency across website, collateral, proposals, and customer communications.
• Manage marketing budget and vendors (when required)—getting the most impact from every dollar.
• Track and report performance using key metrics: leads, conversion rates, CAC, pipeline velocity, win rate, and revenue by channel.
• Support customer retention with service plan promotion, customer touchpoints, and post-sale follow-up programs.

Own the Bidding & Proposal Process

• Manage bids end-to-end—from tender review and requirements analysis to proposal writing, pricing coordination, submission, and follow-ups.
• Build a reusable library of proposal templates, case studies, and product/service sheets to speed up responses and improve win rates.

What You Bring

• 5+ years of proven success in B2B sales and account management—ideally in power generation, industrial equipment, electrical/mechanical solutions, HVAC, construction services, or related industries.
• A strong hunter mentality with the ability to win new accounts and nurture long-term partnerships.
• Experience owning or contributing to marketing initiatives that generate leads and support sales (campaigns, content, events, partnerships).
• Ability to consistently hit KPIs, prioritize effectively, and manage deadlines in a fast-moving environment.
• Strong skills in communication, negotiation, and presentation (you’re credible with both technical and non-technical stakeholders).
• Technical aptitude—comfortable learning generator systems, ATS, load requirements, and site considerations.
• Valid driver’s license and willingness to travel within the GTA and surrounding regions.

Why Join Us

• Competitive base salary + commission (uncapped earning potential).
• Established company with a strong reputation for quality, service, and reliability.
• Autonomy and support to grow your territory, build the marketing engine, and make a measurable impact.
• A collaborative, performance-driven culture that values initiative and accountability.
• Opportunities for career growth and professional development in a growing industry.

⚡ Join the team that keeps Canada powered.

If you’re ready to lead sales and build the marketing momentum behind it, we want to hear from you.

Apply today—and let’s power the future together.

Legal disclaimer: We do not use artificial intelligence (AI) to screen, assess, or select applicants. This posting is for a new position. We are an equal opportunity employer and value a diverse workforce. Northern Generator Company Ltd. welcome