Director, New Business Development (Agency Vertical)

About this job

This is an exciting opportunity to play a key role in expanding NielsenIQ’s (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ’s data to improve audience targeting, planning and campaign measurement. We’re looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business.  We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.  

Key responsibilities:  

• Responsible for prospecting, networking, and developing new business opportunities with media agencies. 

• Employ a consultative approach to deeply understand clients’ needs and position NIQ solutions to solve their business challenges. 

• Communicate effectively with clients both written and orally and provide excellent customer support. 

• Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ’s growth strategy. 

• Negotiate annual or multi-year contracts and ensure maximum renewal rate. 

• Develop insightful presentations and educate clients on current NIQ capabilities and resources. 

• Achieving sales quota consistent with NIQ margin goals and delivery expectations.  

• Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth which each account.  

• Minimum 8 years of experience in business development or sales, preferably within the media agency, ad tech or data analytics space.  

• Strong understanding of programmatic, audience data, measurement solutions and media buying processes within media agencies.  

• Established contacts within Media & Social Agencies required

• Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients. 

• Exceptional relationship-building, negotiation, and communication skills. 

• Experienced in scoping and developing proposals and negotiation strategies. 

• Analytical mindset with the ability to translate data into actionable insights. 

• Excellent sales pipeline management skills with a track record of predictability and consistency. 

• Ability to work independently and collaboratively in a fast-paced, dynamic environment. 

• Proficient in Microsoft Office software. 

• BA with a concentration in Communications, Marketing or Media a plus. 

US Benefits: 

• Comprehensive healthcare plan (medical, Rx, dental and vision) 

• Flexible spending accounts and Health Savings Accounts (including company contributions) 

• Life and AD&D insurance 

• 401(k) retirement plan including company matching contributions 

• Disability insurance 

• Tuition Reimbursement 

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 - $170,000.00.
Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion