Responsibilities

• Define and lead the company’s overall brand strategy, including positioning, value proposition, and category narrative.
• Develop clear, compelling messaging that communicates who the company is, who it serves, and how it stands out in the market.
• Drive market, customer, and competitive research to inform brand and go-to-market decisions, including designing research approaches when needed.
• Collaborate with marketing, sales, product, and executive teams to align brand strategy with growth and revenue objectives.
• Contribute to go-to-market planning for product launches, expansions, and new initiatives.
• Translate strategic thinking into practical frameworks and tools that teams can apply.
• Maintain consistency across all brand touchpoints while evolving standards as the company grows.
• Deepen understanding of target customers and buyers to refine positioning and messaging.
• Present insights and recommendations clearly to senior leadership.

Experience

• 10+ years in brand strategy, primarily in-house.
• Experience building or evolving brands through periods of growth, launch, or transformation.
• Background working across B2B, B2C, or blended environments where brand directly impacts revenue.
• Strong track record of partnering with executive leadership and cross-functional teams.

Skills

• Strategic thinker with the ability to turn insights into clear direction and execution.
• Experience leading market and customer research initiatives.
• Ability to simplify complex ideas into actionable plans.
• Strong presentation and storytelling skills, especially with senior stakeholders.
• Excellent written and verbal communication.

Attributes

• Proactive, organized, and comfortable owning projects end-to-end.
• Collaborative, low-ego, and open to different perspectives.
• Thrives in fast-paced environments and anticipates future needs.
• Interested in long-term brand development and growing into broader leadership responsibilities.