CMO - FinTech Growth & Brand Strategy Leader

Join us to build a more rewarding financial future for

all Canadians

At Neo, we’re on a mission to

build a more rewarding financial future for all Canadians. Life at

a rapidly scaling tech startup isn’t for everyone. It’s complex,

fast-paced, high-pressure, but also incredibly fulfilling. Since

its founding in 2019, Neo has gained incredible traction and is one

of the fastest-growing fintech companies in

Canada.

1 on Deloitte’s Technology Fast 50

for 2023, 2024, and 2025 — the first company ever to achieve a

three-peat at the top! #1 Fastest Growing Company in Canada for

2024 by Globe & Mail Top-ranked mobile apps and credit cards

Team of 500+ people 1M+ customers 10K+ retail

partners

The Role

As the

Chief Marketing Officer (CMO) at Neo Financial, you will be a

pivotal member of the executive leadership team. You will report

directly to the President and be responsible for defining and

executing an aligned and consolidated marketing strategy to drive

brand awareness, user acquisition, and revenue growth. This is a

hands-on, strategic role that requires a leader who is passionate

about combining innovation with marketing

excellence.

What You'll Be

Doing

Build the Marketing Function : Design and

implement a data-driven, high-impact marketing strategy from the

ground up that aligns with Neo’s business drivers and

organizational priorities. Strategic Leadership : Provide executive

oversight and direction for all multi-channel marketing campaigns.

You will set the vision for how to reach target audiences, drive

lead generation, and enhance customer acquisition and retention.

You will also be responsible for building and mentoring a

high-performing leadership team within marketing, fostering a

culture of creativity and excellence. Executive Brand Strategy :

Provide executive oversight of all brand management, focusing on

the strategic direction of the brand. You will ensure the brand's

positioning in the market is clear and that all messaging is

consistent across the organization. As a key leader, you will act

as the primary brand ambassador in the market. Data-Driven

Decisions : Champion a data-driven culture across the marketing

organization. You will be responsible for leveraging customer and

market insights at a strategic level to inform business decisions

and marketing investments, ensuring alignment with company-wide

financial goals and delivering measurable business impact.

Cross-Functional Collaboration : Serve as the primary marketing

liaison on the executive team. You will build deep partnerships

with product, sales, and other senior leaders to ensure marketing

strategy is fully integrated with overall business objectives and

go-to-market plans. Public Relations and Communications : You will

serve as a key spokesperson and cultivate relationships with

top-tier media and industry stakeholders to shape the brand's

narrative and ensure positive coverage.

Who We

Are Looking For

A proven track record of

excelling in a fast-paced, collaborative environment, balancing

multiple priorities with ease. Experience : 15+ years of progressive

experience in a strategic marketing leadership role, with a minimum

of 10 years in a senior leadership position. Experience within the

FinTech or a similar high-growth tech industry is highly desirable.

Education : Bachelor’s degree in business, marketing, or a related

field; an MBA or advanced degree is a plus. Strategic &

Analytical Skills : You have strong diagnostic skills and a

data-driven mindset, with the ability to translate market insights

into actionable strategies and a tangible business impact.

Leadership & Influence : You are an exceptional leader with the

ability to inspire, motivate, and manage a team to achieve

ambitious goals. You have a proven ability to build trust and

influence leaders and teams across the organization. Adaptability :

You demonstrate flexibility, adaptability, and resilience in a

dynamic work environment where priorities can shift

rapidly.

What Will Help You

Succeed

A deep understanding of the Canadian

market and its unique financial services landscape. Expertise in

key marketing areas such as digital marketing, performance

marketing, content, SEO / SEM, and social media. A results-oriented

professional who takes ownership, prioritizes effectively, and

delivers measurable business impact. A passion for building and

scaling a company that is combining innovation, growth, and

excellence.

Total Rewards

Overview

As Neo continues to grow, we’re

committed to offering a competitive, market-leading rewards program

that reflects the impact our team members make. In addition to

salary, our program includes both short and long-term incentives,

empowering employees to share directly in our momentum today and in

the meaningful value we create for years to

come.

Salary : We provide a strong base salary

aligned with market ranges, along with the flexibility to tailor

your mix of cash and equity to match your longer term goals. Final

compensation is based on your skills, experience, and scope. For

exceptional talent, we’re prepared to go above and beyond. Equity

Ownership : At Neo, you don’t just work here, you own a piece of

what we’re building. As a full-time team member, you share directly

in the upside of one of Canada’s fastest-growing companies. When we

win, you win — with real ownership and meaningful long-term

wealth-building potential tied to our success. Short Term Incentive

Plans (STIP) : Our performance-based bonus program is tied directly

to company KPIs. When we execute and deliver results, you’re

rewarded with payouts that scale based on both company performance

and your individual impact.

What does life as

an Owner at Neo Include?

You will redefine the

financial landscape with top talent in Canada to help everyday

Canadians win, and grow quickly while doing

Ownership structure that enables you to

share in our path to victory

Earn BIG with our

short term incentive plans

STIP)

Collaborating with the brightest minds

to build something meaningful, united by a shared commitment to

innovation, curiosity, and excellence

Flexible health benefits & life

insurance

21 Days PTO + stat holidays, and

personal leave

Health & personal spending

accounts

A wide variety of discounts through

our partner network

Access to early use of

products and discounts on fixed-term Neo

mortgages

Parental top-up & equity vesting

during long term leave

Neo night

events

Company wide huddles, and

education

Working At

The people who thrive at Neo are

resourceful, growth-oriented, and driven to win. We hold ourselves

to high standards because we’re on a mission that matters : to build

a more rewarding financial future for all Canadians. As individuals

and as a team, we constantly challenge ourselves and each other to

raise the bar and deliver exceptional experiences for our

customers. Our commitment to customer success drives everything we

do, from building world-class products to providing exceptional

support at every step of their journey. If this resonates with you,

keep reading.

We trust, respect, and support

each other. This means honest conversations, constructive input,

and empowering each other to move fast and think big. You’ll be

surrounded by people who push you to be your best. We primarily

collaborate in person across our Calgary, Winnipeg, and Toronto

offices, where ideas move quickly and teams build momentum

together. As we continue to scale and evolve, we’re looking for

builders, innovators, and problem solvers who thrive on

challenge–people who would rather blaze a trail through uncertainty

than follow a well-paved path.

All team

members have a stake in Neo’s success and earn meaningful equity

through stock options. This ownership mindset is at the heart of

everything we do — when Neo grows, we all grow. If you’ve heard

that Neo employees work hard, it’s true. We hold ourselves

accountable for delivering on our commitments to our customers,

partners, and each other. Working at Neo means taking ownership of

your work and driving results, knowing that your contributions

directly impact the company’s success.

Apply

With Us

We believe in equal opportunity and

are committed to creating an inclusive climate where everyone can

thrive. Customers trust us with their finances, so successful

candidates for this position will be required to undergo a security

screening, including a criminal records check and a credit

check.

By continuing with your application,

you agree to the Candidate Privacy Notice, which guides how we

process your personal information for the purpose of your

application.

Neo Financial leverages

artificial intelligence (AI) to reinforce our candidate evaluation

process, including the initial assessment of applications and

• screening of candidates. These tools support our recruitment team;

however, all final hiring decisions are made by humans and are not

based exclusively on automated processing. If you require further

information regarding our data processing practices, please contact

We are hiring for an open, vacant

position.

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