Senior Manager Integrated Media Strategy

Strategically plan and manage media across all media channels, segments and audiences for North America-based theme parks and experiences, including but not limited to, Universal Studios Hollywood. Effectively lead agency teams and build and maintain strong relationships with internal and external stakeholders. Manage media budget details, including reconciliation and reporting to Finance, Brand, Leadership, and other internal stakeholders. Partner with analytics partners in utilization of data and analytics to inform media strategy. Serve as the Media SME in cross-functional teams and meetings.

Major Responsibilities

• Engage with Brand partners to understand business needs, translating to how paid media can support those needs; stay up to date on the status of the business, including key product launches and seasonal needs
• Drive media strategy development & implementation, and ensure media plans stay fresh and effective as the business evolves and fluctuates, updating plans as needed
• Develop and maintain strong relationships with agency partners and internal stakeholders; serve as the voice of media to internal partners, the Paid Media Subject Matter Expert (SME), communicating media plan details confidently in both written and presentation form
• Proactively bring new ideas, opportunities and best practices to media strategies, ensuring media plans align with business needs and consumer behaviors
• Partner with Analytics to ensure data integrity of inputs of paid media data into the MMM; translate MMM output to actionable and effective media strategy
• Responsible for media budget accuracy and reporting to internal stakeholders and Finance
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• 8+ years’ prior hands-on experience Media planning and/or buying, agency- or brand-side; experience working across various media types and platforms; in-depth understanding of the media marketplace required
• Proficiency in the Microsoft Office Suite required, with particular focus on experience with Excel & PowerPoint, or similar
• Solid understanding and work experience with both online and offline media planning and buying 
• Experience in partnering with analytics teams and resourcing data & insights from measurement and analytics platforms to inform media strategy
• Ability to provide “thought leadership” and creative problem solving when to dealing with strategic challenges to deliver on business goals.
• Strong organizational, verbal, and written communication and presentation skills.
• Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of four days per week.

Desired Characteristics

• Demonstrated ability to work independently in a deadline-oriented environment
• Demonstrated experience in troubleshooting and resolving problems
• Ability to quickly learn new technologies, applications and processes
• Demonstrated ability to work directly with internal departments towards issue resolution, or to gain alignment on decisions

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $110,000 - $135,000 (bonus eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.