Role Overview
MSD is hiring a mid-level SEO/SEM Specialist. This is a full-time role in Rockville. Part of MSD's Seo hiring, posted last week. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
POSITION SUMMARY:
The SEO/SEM Specialist is responsible for building and maintaining the company's search engine strategy-both organic and paid programs-to grow qualified traffic, MQLs, and pipeline. This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications, Information Systems, and Commercial Operations to convert scientific interest into measurable demand.
DUTIES AND RESPONSIBILITIES:
- SEO (Organic)
o Strategy and Research:
Build keyword portfolios (core, long-tail, non-brand vs. brand), topic clusters, and content briefs by buyer persona.
o Technical SEO:
Run audits and fixes for crawlability, indexation, site architecture, internal linking, redirects, canonicals, Core Web Vitals, structured data/schema, and hreflang (as needed).
o On-Page Optimization:
Manage metadata, headers, copy guidance, alt text, schema, and interlinking to improve relevance and CTR.
o Off-Page and Authority:
Partner on digital PR/Backlinks with reputable scientific publishers, KOLs, and partners; manage link risk and disavow when necessary.
o Monitoring:
Manage Google Search Console and log-file insights; track rankings, impressions, share of voice, and non-brand traffic mix.
- SEM (Paid Search)
o Planning and Build:
Architect campaigns and account structure (SKAGs/intent clusters as appropriate), keyword/match strategy, negatives, geo/day parting, budgets.
o Execution:
Launch and optimize RSA ads, extensions/assets, and experiments across Google Ads; ensure Performance Max use is effective for B2B.
o Bidding and Optimization:
Use tCPA/tROAS and portfolio bidding with guardrails; optimize for CVR, CPC, CPA, and pipeline impact.
o Retargeting & RLSA:
Deploy audience layering (remarketing lists, customer match, similar audiences where allowed).
o Landing Pages/CRO:
Partner with IS/PMM to align offers and copy; run A/B tests (VWO/Optimizely/Convert) to lift LP CVR and reduce CPL.
- Measurement, Attribution & Operations
o Conversion Tracking:
Manage GA4 + Google Tag Manager configurations, event naming, and conversion actions; validate pixels and dedupe.
o Dashboards and Reporting:
Build Looker Studio (or BI) dashboards; report weekly/monthly on CTR, CVR, CPC, CPA, ROAS, assisted conversions, and pipeline/revenue influence.
o Attribution and Hygiene:
Maintain UTM standards, campaign taxonomy, and lead routing with Commercial Ops (Salesforce/Marketo/Eloqua/Hub Spot).
o Compliance:
Ensure claims, keywords, and ad copy align with regulatory/brand guidelines relevant to life-science markets.
EXPERIENCE AND QUALIFICATIONS:
- Bachelor's degree in related field or equivalent work experience.
- A minimum of four years of hands-on SEO and SEM experience in B2B.
o Life Sciences, Medical Technology, or Complex Technology preferred.
- Experience running structured A/B tests for landing pages (VWO/Optimizely/Convert).
- Google Ads and GA4 certifications preferred.
KNOWLEDGE, SKILLS AND ABILITIES:
- Proven track record of improving organic visibility and scaling paid search with efficient CPL/CPA and pipeline impact.
- Fluency with Google Ads, Microsoft Advertising, GA4, GTM, Google Search Console, and Looker Studio (or similar BI).
- Proficiency with SEO tools (e.g., Ahrefs, Semrush, Screaming Frog, Sitebulb); familiarity with schema, HTML/CSS basics.
- Strong quantitative skills with ability to query data, spot causal vs. correlative changes, and recommend appropriate next actions.
- Excellent written communication skills for advertising copy and Meta elements; comfortable translating scientific concepts into clear value propositions.
- Ability to work effectively in a fast-paced, high-energy, demanding and deadline driven environment.
- Ability to work collaboratively as well as independently.
- Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving.
PHYSICAL DEMANDS:
While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to…
Frequently Asked Questions
How do I apply for the SEO/SEM Specialist position at MSD?
Use the Apply button above to submit your application directly to MSD. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the SEO/SEM Specialist position at MSD located?
This position is based in Rockville. MSD has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a SEO/SEM Specialist at MSD earn?
MSD has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the SEO/SEM Specialist role at MSD posted?
This role was posted on June 1, 2026 (7 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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