Marketing Communications Manager

About the Company

MS Holdings India is the India-based Global Capability Center of MS Holdings Global, located in Kerala. We support enterprise growth across advisory, investment, real assets, technology, education, and strategic capital initiatives.

With a decade of experience across English common law jurisdictions in the Gulf, MS Holdings is recognized for its expertise across highly regulated financial and institutional landscapes. The India GCC strengthens this foundation, enhancing institutional capacity and reinforcing delivery excellence for both Indian and international markets.

The India GCC also aims to attract and develop high-potential talent by offering exposure to international practices and cross-border projects, positioning itself as a global knowledge hub.

Job Title: Marketing Communications Manager

Key Responsibilities

1. Growth Strategy & Revenue Acceleration

• Develop and execute AI-driven growth strategies to drive revenue, pipeline velocity, and customer acquisition.
• Own end-to-end funnel performance – from awareness to conversion and retention.
• Design and implement growth experiments, A/B testing frameworks, and performance optimization strategies.

2. Demand Generation & Campaign Management

• Plan and execute multi-channel marketing campaigns across SEO, paid media, email, outbound, and partnerships.
• Drive inbound and outbound lead generation aligned with business targets.
• Optimize customer acquisition cost (CAC) and improve lifetime value (LTV).

3. CRM & Marketing Automation

• Build and manage CRM workflows, lead scoring models, and lifecycle automation.
• Improve lead nurturing, conversion rates, and revenue forecasting through automation.
• Align marketing systems with sales processes for better pipeline visibility.

4. SEO, Content & Digital Growth

• Lead organic growth strategy, including keyword research, technical SEO, and content optimization.
• Scale content production using Generative AI and prompt engineering while maintaining quality and brand voice.
• Optimize landing pages and website journeys for higher conversion rates.

5. Data Analytics & Performance Tracking

• Establish KPI dashboards and reporting frameworks for campaign performance and ROI tracking.
• Analyze user behavior, funnel metrics, and campaign data to drive decision-making.
• Deliver actionable insights to leadership through structured reporting.

6. Market Research & Positioning

• Conduct market research and competitive intelligence to identify growth opportunities.
• Refine value propositions, messaging frameworks, and GTM strategies.
• Support brand positioning across international markets.

7. Sales Enablement & Stakeholder Collaboration

• Collaborate with sales, product, and leadership teams to align marketing with revenue goals.
• Develop sales playbooks, pitch decks, and messaging frameworks.
• Support outbound efforts with structured frameworks and targeting strategies.

8. Team Leadership & Execution

• Lead and mentor cross-functional teams including content, performance, and design.
• Drive collaboration and ensure timely execution of campaigns and initiatives.

Job Requirements

• 5+ years in Growth/Performance Marketing
• Experience in lead generation & revenue growth
• Hands-on with SEO, paid campaigns, and funnels
• Experience with CRM & marketing automation
• Strong data analysis and optimization skills
• Team handling experience preferred