Social Media Coordinator

About The Role

MrBeast is looking for a Social Media Coordinator who will support the execution and day-to-day operations of multiple consumer-facing social brands through publishing, creator coordination, community engagement, and platform-native content execution.

This role helps ensure brands remain active, culturally relevant, and consistently present across social platforms by managing content calendars, supporting influencer and creator partnerships, engaging directly with online communities, and maintaining fast-moving publishing operations.

The ideal candidate combines strong organization and project management with sharp social instincts, strong copywriting ability, and a deep understanding of internet culture, trends, memes, and Gen-Z communication styles. They are highly online, naturally curious about platform behavior, and understand how brands participate authentically in conversations happening across the internet in real time.

What You'll Do

• Build and maintain social content calendars across multiple brands and campaigns
• Coordinate publishing workflows, approvals, and scheduling across platforms
• Publish and manage daily social content across Twitter/X, Instagram, TikTok, YouTube, and related platforms
• Help develop and evolve distinct brand voices across platforms with a focus on humor, internet-native communication, and audience participation
• Write reactive, culturally relevant social copy that drives conversation, engagement, and shareability
• Identify opportunities for brands to participate in trends, memes, and online discourse in ways that feel authentic and community-first
• Engage directly with audiences through comments, replies, reposts, and community interactions to increase visibility and brand affinity
• Support influencer and creator partnership workflows including outreach, communication, scheduling, and content coordination
• Manage creator communications including emails, briefs, timelines, rates, and deliverables
• Review creator and social content submissions and provide feedback or revision notes
• Support fast-turn content execution including memes, graphics, captions, and reactive social posts
• Build scalable systems and workflows for managing multi-brand social calendars, creator deliverables, approvals, and publishing timelines
• Maintain clear communication and coordination across internal stakeholders, creators, agencies, and external partners
• Track publishing schedules, campaign progress, audience engagement, and social performance reporting

What We're looking For

• 2+ years of experience managing social media accounts for brands
• Experience supporting or executing multi-platform social campaigns
• Strong copywriting skills with demonstrated ability to write platform-native, audience-relevant social content
• Experience coordinating multiple projects, timelines, or stakeholders simultaneously
• Strong organizational and project management skills
• Portfolio or work samples demonstrating tone of voice, platform execution, or social content creation

Preferred Skills

• Experience working with creators, influencers, or talent teams
• Experience creating social-first content including memes, graphics, or reactive posts
• Consumer brand, entertainment, creator economy, or agency experience
• Strong understanding of Gen-Z internet culture and platform behavior
• Chronically online with strong awareness of trends, memes, creators, and emerging platform behavior
• Comfortable operating in fast-moving, reactive social environments

A Place to Call Home

We are based in Greenville, North Carolina, widely recognized as the cultural, educational, economic, and medical hub of Eastern North Carolina. Greenville is a university-medical community, home to East Carolina University and Vidant Medical Center, as well as a vibrant Uptown Greenville District with a diverse art, music, and food scene featuring an increasing number of unique, locally-owned businesses and restaurants.

Our excellent affordability, geographic location, and natural resources, combined with cultural, economic, educational, and medical amenities make Greenville-Pitt County a preferred community to call home.