Manager - Product Marketing

Department - Marketing / Product

Role Overview The Manager - Product Marketing (Digital Products) will own go-to-market strategy, positioning, and lifecycle marketing for MPM Group's integrated digital product portfolio spanning IoT hardware (sensors, gateways, edge devices) and software platforms (SaaS dashboards, analytics). This is a strategic, high-visibility role that bridges Engineering, Sales, and Customer Success to drive product adoption, pipeline growth, and brand authority in the IoT and industrial-digital solutions market.

The ideal candidate combines technical fluency in connected-product ecosystems with proven B2B marketing expertise capable of translating complex hardware-software capabilities into compelling, outcome-led narratives for enterprise and industrial audiences.

Key Responsibilities

1. Go-to-Market Strategy & Product Launches

• Develop end-to-end launch plans for integrated hardware + software solutions, from strategy through execution.
• Define and document target buyer personas and tailor messaging per segment and vertical.
• Create positioning documents, competitive battle cards, & sales enablement kits for field and channel teams.
• Coordinate cross-functional launch activities across Product, Engineering, Sales, and Channel Partners, ensuring aligned timelines and messaging.
• Own the product launch calendar and post-launch performance tracking against defined success metrics.

2. Product Messaging & Content Creation

• Craft clear, benefit-driven messaging that articulates how hardware and software work together to solve specific customer challenges.
• Produce high-impact content assets: product datasheets, solution briefs, case studies, demo videos, webinars, and thought-leadership blog posts.
• Translate technical specifications (sensor accuracy, API integrations, data latency, edge processing) into tangible business outcomes (efficiency gains, cost savings, risk reduction).
• Manage and maintain product website pages, landing pages, and digital campaign assets in coordination with the web and design teams.
• Ensure consistent tone, terminology, and value framing across all customer-facing and internal communications.

3. Market Intelligence & Competitive Analysis

• Research and synthesize market trends, regulatory shifts, and competitor offerings across hardware + software bundles in the IoT/industrial tech space.
• Conduct analysis & structured customer interviews to continuously refine positioning & pricing strategy.
• Monitor product adoption metrics, NPS scores, and customer feedback loops to inform roadmap priorities and messaging updates.
• Deliver quarterly competitive intelligence reports to Product and Sales leadership.
• Track emerging technologies and assess their impact on product positioning.

4. Sales Enablement & Demand Generation

• Deliver sales training programs on product value propositions, technical differentiators, and objection-handling playbooks.
• Partner with the Demand Generation team to build targeted campaigns - including email nurture, and paid media - for hardware + software bundles.
• Support channel and distribution partners with co-branded collateral, joint go-to-market planning, and partner enablement toolkits.
• Track and report campaign performance metrics and optimize for lead quality and conversion rates.
• Build ROI calculators, interactive demos, and product configurators to support the sales cycle.

5. Customer Advocacy & Lifecycle Marketing

• Design onboarding journeys, product adoption nurture sequences, and upsell/cross-sell expansion campaigns for existing customers.
• Build and manage a customer reference and advocacy program sourcing case studies, testimonials, and reference accounts across industries.
• Gather structured product feedback from users and translate insights into messaging refinements and feature prioritization inputs.
• Collaborate with Customer Success to reduce churn, improve product stickiness, and increase net revenue retention (NRR).
• Represent the voice of the customer in internal product review and roadmap planning sessions.

Required Knowledge & Technical Fluency

Area / Expected Knowledge

IoT Architecture

Device management, data collection pipelines, edge-to-cloud communication, MQTT/CoAP protocols

Hardware Components

Sensors, actuators, gateways, edge computing devices, installation and deployment considerations

Software Platforms

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