Manager-III (Web Services & Digital Platform Manager), Grade M3

About The Position

Please note: The salary range above represents this position’s earning potential. The anticipated hiring range for this position will be $98,662.00 to $171,403.00, based on the candidate’s qualifications and experience.

Who We Are

The Web Services Team within the Department of Technology and Enterprise Business Solutions (TEBS)is responsible for managing and continuously improving the County’s enterprise website and digital presence. The team partners with departments across the organization to ensure web content is accurate, accessible, and user-centered, while working closely with external vendors to support the underlying platform and deliver ongoing enhancements. As the County continues to modernize its digital services, this team plays a critical role in shaping how residents, businesses, and employees interact with government online. It is an exciting team to join because it sits at the intersection of technology, communication, and service delivery—offering the opportunity to drive meaningful impact, influence enterprise standards, and help define the future of digital government.

Who We Are Looking For

The Department of Technology and Enterprise Business Solutions (TEBS) is currently recruiting for a Web Services and Digital Platform Manager ( Manager-III ), Grade M3. This role responsible for the strategic, operational, and technical oversight of the County’s enterprise website and related digital services. This role leads a small team of web content managers while functioning as the product owner for the County’s web platform, managing the roadmap, vendor delivery, and ongoing service performance.

This position bridges business needs, user experience, and technical delivery—ensuring the County’s website and associated web applications are scalable, accessible, secure, and aligned with enterprise standards.

What You'll Be Doing

Responsible for the strategic leadership, operational management, and continuous improvement of the County’s primary public-facing website and associated digital services. Candidates should understand that this is a product and service ownership role—not just a content management role. The position requires balancing strategy, operations, vendor management, and stakeholder engagement across a complex enterprise environment.

This role is critical to ensuring the County’s digital presence is effectively managed, continuously improved, and aligned with organizational priorities, enabling residents, businesses, and employees to reliably access information and services online.

The position supervises a team of three web content managers responsible for departmental content updates within the County’s CMS and other digital tools. The team has varying levels of experience and requires strong leadership to implement standards, best practices, and consistent processes across all web operations.

Key Responsibilities

• Product Management & Roadmap Ownership
• Serve as the product owner for the County’s website platform and digital service ecosystem.
• Define and maintain a multi-year product roadmap driven by business needs, analytics, and user research.
• Prioritize enhancements, feature requests, defects, and improvements for enterprise value.
• Manage the development backlog in coordination with platform vendor.
• Lead release planning and ensure alignment between roadmap objectives and vendor deliverables.
• Website Governance & Standards
• Establish and enforce County-wide web governance, standards, and policies.
• Define requirements for design, UX, navigation, accessibility, and content quality.
• Review and approve departmental requests for web apps and digital integrations.
• Ensure consistency, usability, and scalability across all County web properties.
• Vendor Management & Platform Oversight
• Serve as primary point of contact for website platform vendors.
• Manage SLAs, KPIs, contracts, and vendor performance.
• Coordinate releases, enhancements, upgrades, and defect resolution.
• Hold vendors accountable for timelines, quality, and system stability.
• Collaborate with procurement on contract renewals and negotiations.
• Service Management & SLA Enforcement
• Define and enforce SLAs for content updates and issue resolution.
• Lead the intake, triage, and prioritization of web requests County-wide.
• Establish and track service metrics to improve responsiveness and quality.
• Drive continuous improvement in digital service delivery.
• Content Operations Management
• Oversee daily content operations and publishing workflows.
• Lead and support a team of content managers across multiple departments.
• Define content standards, review processes, and publishing protocols.
• Ensure content accuracy, compliance, and alignment with County standards.
• Technical Oversight & Web Operations
• Oversee infrastructure including domains, DNS, URLs, SSL, and redirects.
• Lead major updates, migrations, and digital transformation initiatives.
• Coordinate with IT and vendors to ensure reliability, uptime, and security.
• Maintain expertise in modern CMS platforms, frameworks, and integrations.
• Digital Optimization
• Establish SEO and search optimization best practices.
• Implement AI tools to improve content quality, consistency, and findability.
• Optimize content structure for AI-driven and generative search environments.
• Accessibility & Compliance
• Ensure all web properties comply with WCAG 2.1 AA, ADA/Title II, and related requirements.
• Implement accessibility workflows and governance mechanisms.
• Support departments in accessibility remediation and continuous compliance.
• Analytics & Performance Management
• Define and track KPIs for website performance, engagement, and usability.
• Use data insights to drive content decisions and inform the digital roadmap.
• Deliver executive-level reporting and strategic recommendations.
• Stakeholder Engagement & Intake Management
• Partner with County departments to understand business needs and develop digital solutions.
• Manage intake and prioritization of web projects and enhancements.
• Serve as a strategic advisor on digital presence, UX, and content strategy.
• Manage expectations across diverse stakeholder groups.
• Team Leadership & Performance Management
• Lead, coach, and develop a team of three web content managers.
• Set clear goals, KPIs, and accountability standards.
• Conduct performance reviews and support professional development.
• Foster a collaborative, high-performing, service-oriented team environment.
• Incident & Issue Management
• Oversee response to website outages, incidents, and service disruptions.
• Coordinate with IT and vendors to ensure timely resolution.
• Establish escalation protocols and communication standards.
• Provide after-hours support for urgent, high-severity incidents as needed.

Work Schedule: This position may require occasional evening and weekend hours based on program needs.

Telework: This position may be eligible for limited hybrid telework, up to two days per week, after the initial training period.

A criminal background (and credit history) check will be conducted on the selected candidate prior to appointment and will be a significant factor in the hiring decision.

This position carries supervisory responsibilities and requires managing, coaching, and developing staff to ensure effective program operations.

Minimum Qualifications

EXPERIENCE: Five (5) years of progressively responsible professional experience in website management, digital platforms, or a related technical field, including leadership and supervisory responsibilities:

• Experience managing vendors and external service providers
• Strong understanding of CMS platforms, including Drupal
• Knowledge of web architecture and infrastructure (DNS, hosting, domains)
• Experience with website deployment and cutover processes
• Experience with web integrations and application delivery
• Experience defining and managing SLAs and service delivery models
• Experience implementing and managing SEO strategies for enterprise websites
• Familiarity with AI tools used in content creation and optimization
• Understanding of modern search trends, including voice search and AI-driven search experiences

EDUCATION: Graduation from an accredited college or university with a bachelor’s degree in computer science, Web Development, Government Relations, Public Administration, or related field.

EQUIVALENCY: An equivalent combination of education and experience may be substituted.

Please note: Preference would be given to candidates with 10+ years of progressively responsible professional experience in website management, digital platforms, or a related technical field, plus 5+ years of leadership and managerial skills.

PROBATIONARY PERIOD: Individuals appointed to this class will be required to serve a probationary period of twelve (12) months. Individuals promoted to this class will be required to serve a probationary period of six (6) months. During the probationary period, performance will be carefully evaluated. Continuation in this class will be contingent upon successful completion of the probationary period.

Medical Protocol: This position requires successful completion of a pre-employment medical evaluation, which includes a physical examination and drug screening.

Financial Disclosure Statement: This position is designated as one that requires filing a Financial Disclosure Statement and will be required to disclose information about your financial affairs.

Preferred Criteria, Interview Preferences

The applications of those individuals meeting the minimum qualifications will be reviewed to determine the extent, relevance of training, and experience in the following areas:

• Five plus (5+) years of managerial and leadership experience overseeing digital, web, or content-focused teams
• Ten plus (10+) years of progressively responsible experience in web/content management, digital strategy, or related fields
• Experience working in a government or public sector environment
• Knowledge of digital accessibility standards, including WCAG and ADA/Title II compliance
• Proficiency with website analytics tools such as Google Analytics
• Experience implementing structured data, schema markup, and modern search optimization techniques
• Experience optimizing content for AI-powered or conversational interfaces
• Familiarity with Google Search Console, SEO platforms (e.g., SEMrush, Ahrefs ), or comparable tools
• Exposure to AI governance frameworks, prompt methodologies, or enterprise AI adoption strategies
• Experience managing enterprise-scale or multi-department digital platforms
• Familiarity with IT service management frameworks such as ITIL

Key Competencies

• Vendor and contract management
• Product management and roadmap ownership
• Technical fluency in web platforms, CMS environments, and supporting infrastructure
• Service delivery oversight and SLA management
• Strong stakeholder engagement, influence, and cross-functional coordination skills
• Strategic thinking and governance capabilities
• Team leadership, coaching, and performance management
• Digital discoverability and SEO strategy expertise
• AI literacy and applied use of AI in content operations
• Ability to shape forward-looking digital strategies informed by trends in AI, search evolution, and user behavior

IMPORTANT INFORMATION

The Office of Human Resources (OHR) reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position.

Montgomery County Government(MCG) is an equal opportunity employer, committed to workforce diversity. Accordingly, as it relates to employment opportunities, the County will provide reasonable accommodations to applicants with disabilities, in accordance with the law. Applicants requiring reasonable accommodation for any part of the application and hiring process should email OHR at Hiring@montgomerycountymd.gov . Individual determinations on requests for reasonable accommodation will be made in accordance with all applicable laws.

MCG also provides hiring preference to certain categories of veterans and veterans/persons with a disability. For more information and to claim employment preference, refer to the Careers webpage on Hiring Preference .

All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills, and abilities required to minimally perform the job. The applicant's responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria or interview preference status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on the Eligible List as a "Lateral Transfer" candidate and may be considered for an interview.

This will establish an Eligible List that may be used to fill both current and future vacancies.

If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.

Montgomery County Ethics Law : Except as provided by law or regulation, the County's "Public Employees" (which does not include employees of the Sheriff's office) are subject to the County's ethics law including the requirements to obtain advanced approval of any outside employment and the prohibitions on certain outside employment. The outside employment requirements of the ethics law can be found at 19A-12 of the County Code . Additional information about outside employment can be obtained from the Ethics Commission website.