Senior Event Experiential Manager

About Monster Energy:   

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.   

A Day in the Life:

The Senior Event Experiential Manager plans, organizes, and executes high-impact brand events and activations, focusing on creating emotionally resonant experiences that build cultural relevance and achieve business objectives. This includes overseeing all aspects of experiential marketing, from strategy development to onsite execution, ensuring alignment with brand objectives. This position requires an individual who can safely and effectively work in multiple fast paced environments, including warehouse and off-site job locations.

The Impact You'll Make:

• Work with marketing and creative teams to develop engaging activities and experiences that reflect the brand's vision and foster positive consumer interactions.
• Collaborate with various departments to ensure cohesive event planning and execution.
• Act as the primary contact for vendors and partners, ensuring clear and consistent communication to secure necessary resources and support for events.
• Provide on-the-ground support during events, including setup, attendee engagement, and post-event breakdown, ensuring smooth operations and a positive attendee experience.
• Manage event experiential personnel to ensure proper safety standards are met and job duties are completed to upper management’s expectations.
• Train event experiential specialists to properly use and build equipment, including but not limited to photo booths, arcade games, simulators, signage, branding, set pieces, etc.
• Prepare, organize, and maintain experiential event equipment and materials, ensuring all items are ready for transport and coordinating with logistics teams.
• Handle various administrative duties such as tracking expenses, preparing reports, creating event recaps, and maintaining event documentation.
• Track invoices and purchase orders to ensure timely and accurate processing and payment.
• Analyze event outcomes and use feedback to drive continuous improvements in event planning and execution.
• Stay updated on industry trends to incorporate innovative approaches with experiential marketing.
• Guide and mentor brand ambassadors, setting goals and providing direction to enhance team performance and event success.
• Communicate regularly with internal teams, external partners, and stakeholders to ensure alignment with event objectives and brand strategy.
• Coordinate cross-functional efforts to align event details and logistics, ensuring all elements contribute to a cohesive brand experience.
• Provide event and performance recaps, including event activations and staff performance, etc.
• Promote brand awareness by creating a combined interaction with brand, consumers and lifestyle to generate an exciting and positive brand image for Monster Energy
• Must be able to work in various settings (warehouse, off-site, in the office) and in any weather conditions.
  
  

Who You Are:

• Four (4) years or more event production, brand management, product management or related field experience
• Detail oriented with ability to grasp complex concepts and execute decisively
• Excellent planning, negotiating, problem solving and organizational skills
• Proficient knowledge of basic Microsoft Office Programs – Word, Excel, Access, Power Point
• Ability to travel up to 40-60%
• Ability to work weekends and Holiday’s
• Ability to lift up to 75 LBS and occasionally 100 LBS.
• The ability to be flexible and excel at multitasking
• Strong attention to detail