Director, Mass & Ecommerce

A Day in the Life:

The Impact You'll Make:

• • Foster and grow strategic e-commerce partnerships with key retailers developing omnichannel platforms, creating and executing initiatives that drive growth across MEC brands.
  • Collaborate cross-functionally with National Account Managers, Order Management, Customer Service, Supply Chain, and the DSD Bottling Network to ensure e-commerce strategies align with broader business objectives and customer needs.
  • Maintain ongoing communication with account teams to align e-commerce initiatives with customer marketing plans and sales strategies.
  • Develop and deliver compelling, retailer-specific e-commerce sales presentations tailored to each customer's digital capabilities and platform objectives.
  • Recap customer meetings, identify actionable next steps, and drive cross-functional follow-up to ensure timely execution and successful completion of deliverables.
  • Serve as an e-commerce subject matter expert by providing insights on industry trends, emerging technologies, and best practices to support business growth.
  • Partner on cross-functional projects to integrate e-commerce principles into business strategies, processes, and customer-facing initiatives.
  • Coach and influence internal stakeholders by providing timely, constructive feedback, modeling best practices, and sharing knowledge that drives team performance.
  • Analyze and synthesize data to identify opportunities, assess business challenges, and develop actionable solutions that drive sales and profitability.
  • Evaluate the long-term business and financial impact of e-commerce decisions to support sustainable growth and strategic objectives.Monitor and manage budget-related activities, including case spending and travel expenses, ensuring responsible stewardship of company resources.
  • Support the development, negotiation, and implementation of profitable e-commerce agreements that align with company guidelines while delivering value for retail partners.
  • Perform additional duties and special projects as assigned.

   

Who You Are:

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  • Bachelor's degree preferred in Business Administration, Marketing, Sales Management, or a related field; equivalent combination of education and experience considered.
  • 7+ years of experience in National Account sales, customer management, and business development.
  • 7+ years of experience working with e-commerce business models, including industry trends, competitive landscape, distribution channels, customer acquisition, promotions, and product strategy.
  • Digital marketing experience strongly preferred.
  • Strong analytical and business planning skills with experience in forecasting and sales performance analysis.
  • Advanced proficiency in Microsoft Excel, Word, and PowerPoint.
  • Experience utilizing syndicated data sources and reporting tools, including Nielsen, IRI, inventory, and forecasting reports.