Senior Digital Marketing Specialist / Hands-On Growth Marketer

Company

Mindful Career

Location:

Remote

Type:

Contract / Part-Time to Start

Reports to:

CEO

Level:

Senior, hands-on execution role

Hours:

15-18 hours per week to start

Pay:

$70 to $100/hour CAD, depending on experience and proven results

About Mindful Career

Mindful Career is a psychologist-led career counselling and workforce strategy company helping professionals, students, leaders, and organizations navigate career clarity, job search, leadership development, burnout, return-to-work planning, and workforce transformation.

We are growing across Canada and the U.S. and are looking for a highly experienced, hands-on digital marketer to help us scale our marketing engine.

Role Overview

We are looking for a

Senior Digital Marketing Specialist / Hands-On Growth Marketer

who can personally execute across SEO, content, organic social, podcast-driven content, paid social, SEM support, creative strategy, pre-acquisition email campaigns, and performance optimization.

This is not a role for someone who only manages agencies or gives high-level recommendations. We need someone who can do the work directly: write SEO content, optimize pages, manage social media, post content, respond to comments, launch paid social tests, support B2B email campaigns, review analytics insights, and make weekly improvements based on performance.

The ideal candidate is senior enough to think strategically, but hands-on enough to execute independently.

This role exists to help fill our sales engine with high-quality leads and booked calls. The goal is to increase qualified lead volume, improve lead quality, support lower CAC across channels, and ensure marketing activity is connected to booked calls and revenue.

Key ResponsibilitiesSEO & Content

• Own SEO from A to Z, including keyword research, content planning, on-page SEO, technical SEO coordination, internal linking, and link-building strategy.
• Write and optimize SEO content, including blogs, landing pages, service pages, city pages, and Google Business Profile content.
• Support Canadian SEO growth and U.S. SEO expansion, including new city pages such as Boston, Seattle, and other target markets.
• Optimize content for both traditional Google search and AI-driven search visibility.
• Use AI tools intelligently for SEO research, content planning, testing, and optimization while maintaining expert-level quality and brand accuracy.
• Review SEO performance and make improvements based on rankings, traffic, conversions, booked calls, and lead quality.

Organic Social, Podcasting & Thought Leadership

• Manage organic social media across TikTok, Instagram, LinkedIn, and future platforms.
• Create and manage the social media content calendar.
• Write captions, hooks, carousel copy, short-form video concepts, and LinkedIn thought leadership posts.
• Post content, respond to comments, manage engagement, and identify audience questions that can become future content.
• Turn CEO ideas, videos, voice notes, podcasts, and business priorities into high-performing social content.
• Support podcasting strategy by helping identify content angles, repurpose podcast appearances, create clips, write social captions, and turn podcast insights into SEO and social content.
• Help support the goal of 15 to 20 podcast appearances or podcast-driven content opportunities per year.

Paid Social & SEM Support

• Build, launch, and optimize paid social campaigns across LinkedIn, Meta, Instagram, and potentially TikTok.
• Develop campaign angles, audiences, copy, creative tests, and landing page recommendations.
• Work with our Google Ads consultant to review SEM strategy and performance.
• Bring enough Google Ads knowledge to understand campaign structure, keyword strategy, lead quality, conversion tracking, and opportunities for improvement.
• Ensure paid campaigns are focused on qualified leads, booked calls, and revenue, not just clicks or impressions.
• Use performance data to improve CAC, lead quality, creative performance, and channel efficiency.

Pre-Acquisition Email Campaigns

• Support targeted pre-acquisition email campaigns, especially for B2B outreach, partnerships, schools, employers, and professional audiences.
• Write email campaign copy, subject lines, hooks, landing page messaging, and campaign angles.
• Help ensure email campaigns are connected to clear offers, landing pages, booking flows, and lead-generation goals.
• Collaborate with the sales and RevOps team to ensure marketing messaging aligns with HubSpot workflows, follow-up, and client acquisition strategy.