Digital Marketing & SEO Specialist

About Us

We are a fast-growing escape room brand expanding across Canada. Our mission is to create immersive, unforgettable entertainment experiences that bring people together. As we grow, we are building a strong creative marketing team to strengthen our online presence, engage our communities, and scale our digital impact.

Role Overview

We are seeking a creative and data-driven Digital Marketing & SEO Specialist to support and grow our online presence across search engines, social media platforms, and community-driven channels.

This role requires strong hands-on SEO knowledge, including keyword research, on-page SEO, content optimization, blog strategy, backlink outreach, GA4 analysis, and performance reporting. The ideal candidate should be able to use SEO and analytics insights to improve organic visibility, website traffic, content performance, and conversion opportunities.

In addition to SEO, this role will also support social media content, community engagement, influencer outreach, and digital marketing campaigns across platforms such as TikTok, Instagram, Reddit, Discord, Facebook Groups, and other relevant channels.

This position is ideal for someone who understands both content marketing and search performance, can write clearly and strategically, and is comfortable using data to guide marketing decisions.

Key Responsibilities

• SEO & Organic Growth — Required Core Responsibility
• Conduct keyword research to identify high-value search opportunities for blogs, landing pages, campaigns, and local SEO content.
• Optimize website pages, blog articles, metadata, headings, URLs, image alt text, internal links, and content structure for search performance.
• Plan, write, edit, and optimize SEO-focused blog content to improve organic visibility and traffic.
• Support local SEO initiatives, including Google Business Profile optimization, location-based keywords, review strategy, and local search visibility.
• Monitor organic traffic, keyword rankings, user behavior, and website performance using GA4, Google Search Console, and other SEO tools.
• Analyze search performance and provide actionable recommendations to improve rankings, click-through rate, traffic quality, and conversions.
• Assist with backlink outreach, partnership opportunities, directory listings, and other off-page SEO initiatives.
• Collaborate with the website, design, and content teams to ensure SEO best practices are implemented across digital assets.
• Identify content gaps, competitor opportunities, and website optimization opportunities to support long-term organic growth.
• Prepare regular SEO performance reports with insights, findings, and next-step recommendations.
• Website, Blog & Content Optimization
• Maintain and update website content to ensure accuracy, consistency, and SEO alignment.
• Develop high-quality written content for blogs, campaigns, landing pages, and promotional materials.
• Plan, draft, and optimize long-form editorial content based on keyword strategy and search intent.
• Ensure all website and blog content follows SEO best practices while remaining clear, engaging, and brand-aligned.
• Work with internal teams to improve website user experience, content flow, and conversion opportunities.
• Analytics, GA4 & Performance Reporting
• Use GA4 to monitor website traffic, user behavior, acquisition channels, engagement, and conversion performance.
• Track and analyze the performance of SEO content, social media campaigns, paid ads, and digital marketing initiatives.
• Create basic performance reports and translate data into clear marketing insights.
• Monitor KPIs such as organic traffic, engagement rate, ranking growth, click-through rate, conversion rate, and campaign performance.
• Identify optimization opportunities based on data and provide recommendations to improve marketing results.
• Content Creation & Social Media
• Create short-form videos tailored for TikTok, Instagram, and other social platforms.
• Adapt content into platform-native formats and storytelling styles.
• Monitor trends, audio, memes, and emerging content patterns.
• Collaborate with designers and editors on creative assets.
• Write and publish posts across social platforms.
• Support content planning for campaigns, promotions, and seasonal marketing initiatives.
• Community Management & Engagement
• Manage and grow communities on platforms such as Reddit, Discord, Facebook Groups, Morty, and other relevant platforms.
• Actively engage in conversations to bu