Retail Marketing Specialist

Job Overview

The Retail Marketing Specialist is responsible for the planning, coordination, and on-the-ground execution of Mejuri's retail marketing programming across all retail and concession locations. This role exists to bring dedicated bandwidth to the activations that drive footfall, community engagement, and local brand awareness — work that requires consistent, full-time focus to do well.

You own the end-to-end delivery of local marketing programs: from mall partnerships and OOH placements to store-led events and community activations. You report to the Senior Director, Retail Experience & Operations, and serve as the primary point of contact for landlord and mall marketing relationships at every door. Day-to-day, you work closely with store managers, the broader marketing team, and retail operations to ensure activations are well-planned, properly resourced, and executed to brand standard.

The retail marketing function is lean, and this role covers the full scope of local marketing without a dedicated support layer. You'll need to be comfortable moving between strategic recommendation and hands-on coordination within the same week.

What you'll do

Mall & Local Marketing

• Landlord relationships. Own Mejuri's ongoing participation in mall and landlord marketing programs across all doors — managing day-to-day relationships with mall marketing contacts, ensuring brand representation is consistent across directories, digital screens, and partnership channels, and positioning Mejuri to access new opportunities as they emerge.
• OOH placements. Proactively identify, evaluate, and propose out-of-home opportunities within mall environments — feature walls, digital directories, seasonal takeovers. You manage the briefing, approval, and production process end-to-end, and track traffic and awareness impact to build a clear ROI picture over time.
• Mall events. Lead joint activations with mall marketing teams — surfacing opportunities, presenting recommendations to retail leadership, coordinating timelines and logistics with store managers, and recapping results in a format that builds repeatable playbooks.
• Community activations. Own Mejuri's presence at local and cultural events — managing logistics, staffing, brand experience, and post-event reporting. You identify new participation opportunities aligned to Mejuri's target customer and bring forward recommendations with clear rationale and projected impact.

Retail Events & Commercial Programming

• Store-led events. Enable store teams to execute the store-led event program by providing briefing templates, planning frameworks, and activation toolkits. You identify new event concepts suited to each store's local community, attend key events to support execution, and assess quality against brand standards.
• Commercial moments. Lead retail-side planning for major commercial events — Black Friday/Cyber Monday and key seasonal moments. You develop run-of-show documents, brief store teams, and coordinate local marketing amplification in alignment with the broader campaign.
• Fleet-wide promotions. Brief, coordinate, and execute retail marketing promotions in partnership with the marketing team — managing timelines, in-store materials, and store communications. You serve as the operational lead for GWP programs and BAU marketing at store level, ensuring promotions are set up correctly and executed consistently.

Measurement & Reporting

• Activation tracking. Maintain a centralized view of all activations, events, OOH placements, and marketing programs — capturing investment, reach, traffic impact, and key outcomes for every initiative across the fleet.
• Performance reporting. Develop and present regular recaps to retail and marketing leadership, translating traffic data, sell-through results, and field feedback into a clear point of view on what's working and where to focus future spend.
• ROI frameworks. Continuously refine how performance is measured as the program matures — building institutional knowledge that can inform fleet-wide marketing strategy and help identify the highest-value tactics at scale.

What you'll bring to the team

• Demonstrated experience in retail, field, or local marketing — you've planned and executed activations across multiple locations, and you understand what end-to-end coordination actually requires.
• Experience managing external partners and landlord relationships — you know how to build productive working relationships with mall marketing teams and community organizations, and you're comfortable representing a brand in those conversations.
• Strong project management instincts — you can run multiple activations on parallel timelines without dropping detail, and you default to structured planning over improvisation.
• A performance-oriented mindset — you track results, not just activity, and you're accustomed to building recaps that connect execution to business outcomes.
• Clear, direct communication — you can brief a store manager and present a recommendation to senior leadership in the same day, adjusting how you communicate without losing the substance.
• Comfort operating independently — you can identify what needs to happen, build a plan, and move forward without waiting for direction on every step.
• AI fluency: We're building an AI-fluent organization. We welcome candidates at all stages of their AI journey — what matters is curiosity, a willingness to learn, and an openness to working alongside AI tools as part of how we do our best work.

• A minimum of four weeks vacation, plus personal days and three religious/cultural observance days.
• A hybrid work model for all corporate roles
• ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
• Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• A generous product discount!