Role Overview:

Medvarsity is seeking a high-caliber Growth Marketing Manager who operates at the intersection of creative strategy and technical automation. We are looking for a performance-driven leader who has moved beyond traditional digital marketing and fully adopted AI-native workflows. The ideal candidate has spent 5 to 8 years mastering user acquisition across paid and social channels and is an early adopter of the Model Context Protocol (MCP). Your mission is to scale our student base for medical courses by connecting our Zoho CRM and marketing platforms to AI models for hyper-efficient growth.

Key Responsibilities:

• Performance Marketing & Acquisition
• Scalable Paid Media: Lead the strategy and execution of high-budget campaigns across Google Ads (Search/Display/PMAX) and Meta Ads to drive quality leads.
• Funnel Mastery: Optimize the entire customer journey, from ad click to Zoho CRM conversion, ensuring a high Return on Ad Spend (ROAS).
• Data Attribution: Track and report on $CAC$ (Customer Acquisition Cost) and $LTV$ (Lifetime Value) to ensure profitable growth.
• Social Media & Brand Growth
• Strategic Presence: Oversee our organic and paid social media strategy (LinkedIn, Instagram, YouTube) to position Medvarsity as the thought leader in healthcare education.
• Content Automation: Use AI tools to streamline content production and community engagement without sacrificing the "human touch" required for medical professionals.
• AI & Systems Integration (MCP)
• MCP Implementation: Actively use/setup Model Context Protocol (MCP) to allow AI models to "talk" to our live data. You will eliminate manual reporting by letting AI fetch data directly from our systems.
• Zoho CRM Optimization: Ensure Zoho CRM is the "single source of truth." Use AI to analyze lead quality and automate nurturing sequences for different medical specialties.

Qualification Required:

• Experience: 5-8 years in Growth or Performance Marketing with a focus on lead generation.
• The "MCP" Mandatory Requirement: You must have hands-on experience with Model Context Protocol (MCP). You should know how to connect AI to external data sources, local files, or APIs to automate marketing tasks.
• CRM Expertise: Strong proficiency in Zoho CRM (workflow rules, lead scoring, and integration).
• Social Media Savvy: Proven ability to grow brand authority and engagement across skilled social platforms.
• Analytical Mindset: Expert in GA4, GTM, and using AI for deep-dive data analysis.

Additional Details of the Company:

Medvarsity is Asia's leading healthcare EdTech company. While most marketing teams are just "using ChatGPT," we are building an integrated AI ecosystem. You will be at the forefront of this transition, using the most advanced tech stack (MCP + Zoho + LLMs) to drive the future of medical education. Role Overview:

Medvarsity is seeking a high-caliber Growth Marketing Manager who operates at the intersection of creative strategy and technical automation. We are looking for a performance-driven leader who has moved beyond traditional digital marketing and fully adopted AI-native workflows. The ideal candidate has spent 5 to 8 years mastering user acquisition across paid and social channels and is an early adopter of the Model Context Protocol (MCP). Your mission is to scale our student base for medical courses by connecting our Zoho CRM and marketing platforms to AI models for hyper-efficient growth.

Key Responsibilities:

• Performance Marketing & Acquisition
• Scalable Paid Media: Lead the strategy and execution of high-budget campaigns across Google Ads (Search/Display/PMAX) and Meta Ads to drive quality leads.
• Funnel Mastery: Optimize the entire customer journey, from ad click to Zoho CRM conversion, ensuring a high Return on Ad Spend (ROAS).
• Data Attribution: Track and report on $CAC$ (Customer Acquisition Cost) and $LTV$ (Lifetime Value) to ensure profitable growth.
• Social Media & Brand Growth
• Strategic Presence: Oversee our organic and paid social media strategy (LinkedIn, Instagram, YouTube) to position Medvarsity as the thought leader in healthcare education.
• Content Automation: Use AI tools to streamline content production and community engagement without sacrificing the "human touch" required for medical professionals.
• AI & Systems Integration (MCP)
• MCP Implementation: Actively use/setup Model Context Protocol (MCP) to allow AI models to "talk" to our live data. You will eliminate manual reporting by letting AI fetch data directly from our systems.
• Zoho CRM Optimization: Ensure Zoho CRM is the "single source of truth." Use AI to analyze lead quality and automate nurturing sequences for different medical specialties.

Qualification Required:

• Experience: 5-8 years in Growth or Performance Marketing with a focus on lead generation.
• The "MCP" Mandatory Requirement: You must have hands-on experience with Model Context Protocol (MCP). You should know how to connect AI t