Brand Communications Lead

Overview

Media Profile is seeking a Brand Communications Lead to join our team. The ideal candidate is a self-starter with strong experience in media and influencer relations, writing and content creation, vendor sourcing, project management, and reporting. The successful candidate will have a minimum of 5-7 years of proven experience and will work on-site with our automotive, powersports, and power equipment client. Experience in the automotive sector is an asset, but a strong interest in the industry is essential. This role is located within our client’s office in Markham, ON and requires on-site presence four days per week.

Key Responsibilities

Media & Influencer Relations

• Demonstrate a thorough understanding of the Canadian media landscape, build productive relationships with journalists and content creators
• Navigate the nuances of media relations while balancing the needs of both the client and journalists
• Maintain familiarity with Canadian automotive, powersports, and power equipment media and content creators
• Develop and execute influencer strategies and tactics in collaboration with agency partners
• Communicate effectively with media and influencers, including developing project briefs and supporting contract negotiations
• Lead product recall communications as required
• Media relations support for industry exhibits

Media content & channels

• Draft news announcements, media materials, and award submissions
• Coordinate internal and client approval processes for communications materials
• Manage and maintain a media-facing news site/portal
• Support social listening, monitoring, and community management to identify emerging issues, track

PR strategy, planning & execution

• Develop and execute product PR plans in support of product launch events
• Participate in and, where required, lead Inter-Agency Team (IAT) marketing planning and reporting processes
• Serve as a key connection between client stakeholders and agency teams, ensuring alignment on strategy, messaging, timelines, and execution
• Lead customer relations and issue-based communications initiatives
• Provide ad hoc support for issues management and crisis communications

Project Management & Partnerships

• Support sponsorship strategy, including vendor sourcing, negotiation, contracting, and event support
• Lead communications planning and execution for major events and awards initiatives
• Serve as the primary Canadian product PR representative
• Manage media product loan scheduling and operations, coordinating inventory, access, and logistics

Skills & Attributes

• Strategic thinker with the ability to translate business goals into integrated communications programs
• Strong analytical skills, with experience measuring PR performance and deriving actionable insights
• Deep understanding of digital and social ecosystems, including content strategy and channel integration
• Proven ability to manage multiple stakeholders and cross-functional teams
• Experience in crisis communications and issues management planning
• Proficiency with media monitoring and analytics tools (e.g., Meltwater, Cision)
• Strong project management and organizational skills, with experience managing budgets and vendors
• Bilingualism (English/French) considered an asset

Education

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related discipline
• Postgraduate certificate or diploma in Public Relations or Corporate Communications is considered an asset
• Equivalent experience will be considered

Salary range: $80,000 - $90,000