Analyst, Retention Analytics

Role Summary

We are hiring an Analyst, Retention Analytics to support the Engagement & Retention team by delivering end-to-end retention analytics across the subscriber lifecycle. The analyst will analyze churn and renewal behavior, identify conversion levers and customer journey pain points, and translate findings into executive-ready insights that guide retention strategy and marketing execution. This role will also measure campaign and A/B test impact, support planning and forecasting, and help modernize reporting by partnering with Data Engineering to automate dashboards and reduce manual reporting. This is a Hybrid position located in either Waterloo or Toronto, Canada. You must be within a commutable distance of one of those locations. You will be required to be onsite for business reviews, quarterly meetings and other collaboration opportunities; when not working onsite, you will work remotely from your home location.

Position Details

About The Role

• Analyze subscriber behavior, churn risks, renewal patterns, and lifecycle performance.
• Identify behavioral signals, conversion levers, and customer journey pain points.
• Produce data-driven insights that guide retention strategy and marketing execution; evaluate pacing vs. plan and highlight risks and opportunities.
• Measure the effectiveness of retention campaigns and A/B tests; quantify initiative impact and recommend optimizations.
• Partner with Data Engineering to automate dashboards and reduce manual reporting.
• Maintain accurate, timely reporting for business reviews and leadership updates.
• Prepare clear, concise analytical summaries and visuals for leadership forums; translate complex analysis into simple insights and recommendations.
• Assist in building annual and quarterly retention plans; contribute to forecasting models and help monitor performance against plan.
• Collaborate cross-functionally with Engagement & Retention, Finance, Product, and the broader Analytics org to drive alignment on insights, plans, and performance outcomes.

About You

• You have 3+ years of experience in analytics, management consulting, investment banking, or similar analytical roles.
• You have strong analytical problem-solving skills and can break down ambiguous business questions into structured analyses.
• You are a self-starter who takes ownership, works with minimal direction, and collaborates effectively with cross-functional partners (e.g., Engagement & Retention, Finance, Product, Analytics, and Data Engineering).
• You have strong attention to detail and consistently deliver accurate, validated outputs.
• You have strong written and verbal communication skills and can translate complex analysis into executive-ready insights and visuals.
• You have experience working with data in tools such as Excel and can work with SQL and Python, leveraging AI tools as needed to accelerate analysis.
• We prefer you have experience analyzing subscriber behavior, churn risks, renewal patterns, and lifecycle performance.
• We prefer you have experience identifying behavioral signals, conversion levers, and customer journey pain points.
• We prefer you have experience measuring retention campaign effectiveness and A/B test results, quantifying impact, and recommending optimizations.

Pay Range

The anticipated compensation for this position is CAD $100,772.50/Yr. - CAD $136,337.50/Yr. depending on experience and qualifications.

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