AI-Native Digital Experience & SEO Automation Lead

We are not hiring a traditional SEO specialist.

We are hiring an AI-native digital operator who treats AI as infrastructure — not novelty — and owns the website as a performance engine.

If you casually experiment with AI, this is not the role.
If you design AI workflows, build automations, and continuously optimize digital systems, keep reading.

The Role

You will own Mattermost.com from a digital performance perspective.

This is a hands-on builder role. You execute daily while continuously improving the system behind the execution.

You will:

• Build and maintain pages in WordPress

• Launch landing pages quickly and efficiently

• Continuously optimize SEO and search visibility

• Automate repeatable workflows

• Design AI-assisted systems that reduce manual effort

• Treat the website as a growth engine, not a brochure

Core Responsibilities

1. WordPress Ownership (Required)

• Build and update landing pages, blog posts, campaign assets, and conversion flows in WordPress

• Maintain template consistency, schema integrity, tagging structure, and UX standards

• QA releases for speed, mobile readiness, accessibility, and conversion logic

• Collaborate with design and engineering while confidently building within templates independently

• Troubleshoot HTML/CSS issues without hand-holding

• Deep WordPress proficiency is non-negotiable.

2. AI-Native SEO & Automation

You will architect workflows — not simply “use AI.”

Examples of expected ownership:

• AI-assisted keyword clustering and competitive research

• Structured prompt frameworks for content briefs and optimization

• Automated SEO audits

• AI-assisted schema and metadata generation

• Workflow automation using tools like n8n, Zapier, Make, APIs, or similar

• AI-driven analysis of CRO tests and search performance

• Integration of AI tools into repeatable systems

You should be able to clearly articulate:

• The AI tools you actively use

• The workflows you’ve built

• The automations you’ve shipped

• How AI improved speed, quality, or measurable performance

We expect experimentation, iteration, and systems thinking.

3. CRO, UX & Conversion Systems

• Own optimization of demo flows, navigation, and campaign landing pages

• Use analytics and AI to identify friction and drop-offs

• Design and test experiments continuously

• Partner with demand generation and performance marketing teams to ensure conversion efficiency

4. Analytics & Digital Infrastructure

• Ensure tagging accuracy in GA4 and GTM

• Maintain and improve reporting workflows (Looker Studio or similar)

• Automate reporting and insight generation where possible

• Partner across Salesforce, Pardot, 6sense, and related systems to ensur