Marketing Manager, Toy Marketing

The Opportunity: 

Work in collaboration with the Senior Marketing Manager to lead the infant toy portfolio strategy, pricing, product development pipeline, and global marketing initiatives for the Fisher-Price Infant business.

What Your Impact Will Be: 

• Develop toy strategy by segment
• Manage toy pricing architecture and competitive positioning
• Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles
• Own consumer/play insights specific to infant toy usage, developmental play patterns, and parent needs
• Lead product development from concept to shelf in partnership with design, engineering, packaging, and cross-functional teams
• Partner with leadership and regional commercial teams in gaining buy-in to global product strategies at all levels
• Own toy business performance (revenue, margin, SKU productivity, and category P&L)
• Monitor competitive trends, consumer insights, and category opportunities to support innovation and growth
• Manage and develop Associate Marketing Manager, providing coaching, prioritization, and leadership across key business initiatives

What We’re Looking For:

• 6+ years (4 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
• Project management experience managing complex product development timelines
• Experience in category management, product marketing, or product development
• Experience partnering with design, engineering, and manufacturing teams
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis)
• Product strategy & roadmap experience with ability to define toy segments, pricing ladders, and innovation cycles
• Retail/channel knowledge with ability to leverage insights to build mass, specialty, and e-commerce distribution strategies
• Business & financial management with strong grasp of SKU productivity, margin targets, and overall toy category P&L
• Financial acumen with experience managing financial targets at the brand or category level
• Communication skills: excellent at storytelling, presentations, and influencing senior leadership
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel
• Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
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