Email Marketing Executive & Student Re-engagement Specialist
Mashreq BankRole Overview
Mashreq Bank is hiring a Email Marketing Executive & Student Re-engagement Specialist. This is a full-time role in IN. Part of Mashreq Bank's Lifecycle hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As an Email Marketing Executive at GradeBuzz, you will be responsible for designing, executing, and optimizing email marketing campaigns focused on student re-engagement and retention. Your role will involve segmenting user databases, developing personalized email journeys, creating high-converting email copy, monitoring campaign performance, conducting A/B testing, collaborating with cross-functional teams, ensuring email compliance, automating lifecycle email flows, and analyzing user engagement patterns to improve retention strategies.
Key Responsibilities:
- Design, execute, and optimize email marketing campaigns for student re-engagement and retention.
- Segment user databases for personalized email journeys.
- Develop high-converting email copy, subject lines, and CTAs.
- Monitor campaign performance metrics.
- Conduct A/B testing to enhance campaign effectiveness.
- Collaborate with content, product, and growth teams.
- Maintain email hygiene and automate lifecycle email flows.
- Analyze user engagement patterns for retention strategy improvements.
Qualifications Required:
- Bachelors degree in Marketing, Communications, Business, or related field.
- Strong understanding of email marketing platforms.
- Excellent copywriting and communication skills.
- Proficiency in marketing analytics tools.
- Familiarity with CRM systems and customer segmentation.
- Basic knowledge of HTML/CSS is a plus.
- Strong attention to detail and ability to manage multiple campaigns.
GradeBuzz offers a competitive salary package, flexible work environment, learning opportunities, health benefits, and exposure to cutting-edge marketing tools. Join GradeBuzz to be part of a mission-driven team dedicated to empowering students and making a difference in the education sector.
Interested candidates can apply by submitting their updated resume and a portfolio of past email campaigns. Please include a brief cover letter highlighting your experience in email marketing and student engagement. Apply now and be a part of GradeBuzz's impactful journey. As an Email Marketing Executive at GradeBuzz, you will be responsible for designing, executing, and optimizing email marketing campaigns focused on student re-engagement and retention. Your role will involve segmenting user databases, developing personalized email journeys, creating high-converting email copy, monitoring campaign performance, conducting A/B testing, collaborating with cross-functional teams, ensuring email compliance, automating lifecycle email flows, and analyzing user engagement patterns to improve retention strategies.
Key Responsibilities:
- Design, execute, and optimize email marketing campaigns for student re-engagement and retention.
- Segment user databases for personalized email journeys.
- Develop high-converting email copy, subject lines, and CTAs.
- Monitor campaign performance metrics.
- Conduct A/B testing to enhance campaign effectiveness.
- Collaborate with content, product, and growth teams.
- Maintain email hygiene and automate lifecycle email flows.
- Analyze user engagement patterns for retention strategy improvements.
Qualifications Required:
- Bachelors degree in Marketing, Communications, Business, or related field.
- Strong understanding of email marketing platforms.
- Excellent copywriting and communication skills.
- Proficiency in marketing analytics tools.
- Familiarity with CRM systems and customer segmentation.
- Basic knowledge of HTML/CSS is a plus.
- Strong attention to detail and ability to manage multiple campaigns.
GradeBuzz offers a competitive salary package, flexible work environment, learning opportunities, health benefits, and exposure to cutting-edge marketing tools. Join GradeBuzz to be part of a mission-driven team dedicated to empowering students and making a difference in the education sector.
Interested candidates can apply by submitting their updated resume and a portfolio of past email campaigns. Please include a brief cover letter highlighting your experience in email marketing and student engagement. Apply now and be a part of GradeBuzz's impactful journey.
Frequently Asked Questions
How do I apply for the Email Marketing Executive & Student Re-engagement Specialist position at Mashreq Bank?
Use the Apply button above to submit your application directly to Mashreq Bank. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Email Marketing Executive & Student Re-engagement Specialist position at Mashreq Bank located?
This position is based in IN. Mashreq Bank has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Email Marketing Executive & Student Re-engagement Specialist at Mashreq Bank earn?
Mashreq Bank has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Email Marketing Executive & Student Re-engagement Specialist role at Mashreq Bank posted?
This role was posted on April 13, 2026 (56 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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