Digital Marketing Strategist, Manager

We are seeking a hands-on Digital Marketing Strategist, Manager to translate our digital transformation strategy into scalable execution. This role is part strategist, part program manager, and part marketing technologist. You’ll partner closely with the Director of Digital Marketing Strategy to operationalize targeted, personalized, data‑driven marketing across channels — turning plans into repeatable, measurable, well‑run digital programs. You will drive high‑quality project management, cross‑functional coordination, and execution excellence across personalization, automation, and multi‑channel engagement campaigns.

Why This Role Matters: This role is critical to scaling our digital marketing transformation. You will turn personalization strategy into real, measurable customer engagement programs — enabling the marketing organization to operate with greater precision, efficiency, and impact.

Position Responsibilities:

1. Marketing Strategy & Personalization Execution

• Translate personalization and engagement strategies into actionable multi‑channel programs — including audience journeys, nurture flows, and trigger‑based campaigns across email, web, and digital channels

• Support yearly strategic, test‑and‑learn, and A/B testing roadmaps to drive continual optimization and improve personalization precision

2. Project & Program Management

• Lead as the cross-functional program manager for digital execution — aligning collaborators, requirements, timelines, and workflows across marketing, creative, UX, Technology, data, and compliance

• Use structured project management methods to define timelines, scope, track progress, manage risk, and ensure high‑quality, on‑time delivery — while implementing workflows and tools that streamline requests, prioritization, resource planning, reporting, and overall marketing operations governance

3. MarTech & Data Activation

• Partner with MarTech SMEs (Adobe CDP, Marketo, Target, Analytics) to guide requirements and support segments, automations, journeys, tagging, and dashboards

• Ensure proper tracking, data integrity, and platform integration (CDP, Marketo, AEM, Salesforce) to enable accurate personalization and seamless end‑to‑end activation

• Track results and KPIs across engagement, activation, conversion, and operational efficiency — delivering weekly, monthly, and campaign‑level insights in executive‑ready formats to support business cases.

Required Qualifications:

• 5–7+ years in digital marketing, marketing operations, or lifecycle/personalization execution

• Strong project/program management skills with experience leading complex, cross‑functional initiatives across creative/UX, Technology, Distribution, Operations, and Sales

• Proficiency with workflow and project management tools (e.g., JIRA, SmartSheet) and agile methodologies; hands‑on experience with Adobe Marketo, CDP, or analytics/AI platforms is a bonus

• Ability to translate strategy into execution — building structured plans, requirements, and timelines from high‑level direction

• Exceptional communication and cross-functional partnership skills.

Preferred Qualifications:

• Comfortable working in a constantly evolving, transforming organization

• Highly organized, thorough, and proactive

• Data‑driven approach with a focus on optimization and operational excellence

When you join our team: 

• We’ll empower you to learn and grow the career you want 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words 

• As part of our global team, we’ll support you in shaping the future you want to see

If you are applying to this role in Massachusetts, please note the salary range is $92,475 - $160,290 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Boston, MassachusettsHybrid

Salary range is expected to be between

$92,475.00 USD - $160,290.00 USD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify

Company: John Hancock Life Insurance Company (U.S.A.)