Social Media Content Creator

Job Description

Video Content Creator & Social Media Strategist

(read to the end for a code)

Full-Time · 3–5 Years Experience

About LocaXionLocaXion is building the future of location intelligence — helping businesses and individuals understand, visualize, and act on geospatial data in ways that are intuitive, fast, and powerful. We're a startup with serious ambitions, and we're ready to build a brand presence that reflects that energy.

This is a ground-up role. There is no existing content presence to maintain — you will be the one creating it, shaping it, and scaling it. If that excites you, read on.

The OpportunityWe're looking for a rare blend: someone who can shoot and edit a crisp video, write a scroll-stopping LinkedIn post, understand platform algorithms, AND bring enough creative instinct to make a location-tech brand genuinely entertaining and viral.

You will own LocaXion's entire content operation across LinkedIn, YouTube, and TikTok — from zero.

This is not a social media management job. This is a content creation + strategy + production role. You will be thinking, scripting, shooting, editing, publishing, analyzing, and iterating — often all in the same week.

What You'll DoContent Creation & Video Production

• Concept, script, shoot, and edit short-form and long-form videos for TikTok, YouTube Shorts, YouTube long-form, and LinkedIn — tailored to each platform's native behavior
• Build LocaXion's visual identity, tone of voice, and content personality from scratch
• Engineer scroll-stopping hooks — the first 1–2 seconds of every video must earn the watch
• Write scripts that feel completely unscripted — punchy, human, and platform-native
• Design and produce LinkedIn carousels, text posts, and native video posts for professional audiences
• Create thumbnails, cover graphics, and visual assets that convert impressions into clicks

Platform Strategy & Growth

• Develop a distinct content strategy for each platform — LinkedIn authority content, YouTube educational/entertainment, TikTok trend-native and brand personality content
• Stay obsessively current on algorithm behavior, trending formats, and viral mechanics across all three platforms
• Build a content calendar and maintain a consistent, high-velocity publishing cadence
• Engineer repurposing pipelines: one YouTube video becomes TikToks, LinkedIn posts, Shorts, and carousels
• Run A/B experiments on hooks, thumbnails, captions, and posting times to drive growth

Analytics & Iteration

• Own performance dashboards across all platforms — watch time, CTR, follower growth, saves, engagement rate
• Identify what's working and double down; kill what isn't, fast
• Present monthly content performance reviews with clear learnings and next-quarter strategy adjustments

Community & Collaboration

• Respond to comments, engage with followers, and build LocaXion's online community with genuine personality
• Collaborate with founders, product, and engineering teams to surface compelling stories, product demos, and behind-the-scenes content
• Identify creators and LinkedIn thought leaders for potential collaborations or features

Hard Skills — Non-NegotiableVideo Production & Editing

• Adobe Premiere Pro — primary editing tool, must be proficient, not just familiar
• CapCut Desktop/Mobile — for rapid short-form delivery, caption styling, and trending effects
• Adobe After Effects — motion graphics, text animations, lower thirds, kinetic typography
• Adobe Photoshop / Canva Pro — thumbnail creation, carousel design, brand assets
• On-camera shooting fundamentals — framing, 3-point and ring lighting, smartphone camera settings, lav mic usage
• Audio post-processing — noise reduction, music ducking, vocal clarity, royalty-free music sync
• Caption styling — auto-caption generation, custom font/color styling, timing corrections
• Export knowledge — correct aspect ratios, codecs, and compression for each platform (TikTok 9:16, YouTube 16:9 and 9:16, LinkedIn 1:1)

Platform-Native Knowledge

• TikTok — FYP algorithm mechanics, trending audio usage, watch time and comment hook engineering, TikTok SEO
• YouTube — long-form retention structure, Shorts strategy, SEO (titles, descriptions, chapters, tags), thumbnail CTR optimization, YouTube Analytics fluency
• LinkedIn — native video strategy, carousel copywriting, text post viral structure (hook → value → CTA), LinkedIn algorithm behavior

AI-Assisted Production (Strong Preference)

• Opus Clip or similar for AI-powered viral clip extraction from long-form video
• Descript for transcript-based editing, filler word removal, remote recording
• Canva AI / Adobe Firefly for fast asset generation and thumbnail ideation
• ChatGPT / Claude for rapid script drafting, hook generation, and caption variations

(Just send Viren you're best viral creation on LinkedIn - no resume needed)

Who You Are

• You're a genuine creator — you consume enormous amounts of content, obsessively study why things go viral, and have strong opinions about what makes something scroll-stopping vs. forgettable
• You think in hooks — before you start scripting, you're already writing 5 different ways to open the video
• You can translate complex technical concepts (geospatial APIs, location data, mapping infrastructure) into content a non-technical person finds genuinely interesting
• You have a bias for action — you'd rather publish something imperfect and learn from data than wait two weeks for the perfect edit
• You're comfortable on camera, directing others on camera, or building compelling faceless formats — ideally all three
• You can work autonomously with minimal direction and bring ideas to the table proactively
• You understand that virality without brand consistency is just noise

Requirements

• 2–5 years of hands-on experience creating content for at least two of the three platforms (LinkedIn, YouTube, TikTok)
• A strong portfolio or channel — show us work you've made, not decks about work you might make
• Proven ability to grow an account from scratch or significantly grow an existing one — bring the numbers
• Demonstrable video editing skills in Premiere Pro or equivalent, with examples of motion graphics and caption styling
• Excellent written English for scripting, captions, and LinkedIn posts
• Comfortable in a fast-paced, early-stage startup environment where priorities shift and speed is valued

Bonus Points

• Experience in B2B SaaS, developer tools, mapping/geospatial, or data tech content
• You run your own creator account with meaningful traction
• Experience with LinkedIn thought leadership writing — your own or ghostwriting for founders
• Familiarity with SEO principles applied across platforms

What We Offer

• Ownership of an entire brand presence from day one — your most visible portfolio piece
• Competitive compensation benchmarked to Indian tech startup market rates
• Full creative autonomy to define LocaXion's content voice and visual identity
• Direct access to founders — no bureaucracy, fast decisions, immediate feedback loops
• Remote-first, flexible work environment
• Budget for equipment, software subscriptions, and creator tools
• Path to Head of Content as the team scales

(well...cheat code is in the middle)