Inside Sales Coordinator, B2B

For over 50 years, LifeLabs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through LifeLabs’ laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At LifeLabs, you can make a meaningful impact on Canadians’ lives every day.

Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada’s Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, LifeLabs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve.

We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.

Reports to:

Director, Private Payer and Virtual Provider Markets

Vacancy status:

This posting is for an existing position.

About The Role

We are looking for a motivated and customer-focused

Inside Sales Coordinator

to join our business development team. This role plays a key part in driving revenue growth by supporting both new and existing B2B clients and managing inbound sales opportunities from start to finish.

You will support pre- and post-sales activities, work closely with Sales Representatives and Key Account Managers, and act as a key point of contact for inbound client inquiries.

A key focus of this role is owning the full sales cycle for inbound leads and small business accounts (under $10,000), independently managing the process from initial engagement through to closing, onboarding, and execution.

This is a highly collaborative role, working alongside Sales, Marketing, Product, and Sales Operations teams to support the growth of our B2B business.

What You’ll Do

Customer Engagement & Sales Execution

Own and manage the full inbound sales process for small business accounts (- Support Sales Representatives and Key Account Managers with lead qualification, account management, and customer engagement activities

• Respond to inbound inquiries, assess customer needs, and determine the appropriate sales path (direct close or handoff to sales team)
• Prepare and support account renewals, pricing updates, and customer documentation
• Promote the full portfolio of B2B testing and service offerings to new and existing clients
• Conduct customer intake conversations and ensure accurate onboarding of new clients
• Collaborate with internal teams to ensure client needs can be operationalized

Sales Operations & Administration

• Manage the B2B shared inbox, responding to client inquiries and resolving or escalating issues as needed
• Maintain accurate client records and pipeline data in Salesforce
• Produce regular reporting on sales activity including pipeline, closed won/lost opportunities, and lead tracking
• Support marketing and sales initiatives including campaigns, webinars, and outreach activities
• Ensure compliance with Salesforce processes, reporting standards, and sales tools
• Collaborate with Operations and Accounts Receivable to resolve billing or service issues
• Identify and flag inactive accounts for review and closure where appropriate

What You Bring

• Post-secondary education in Business or related field
• 1–3 years of experience in sales, customer service, healthcare services, or a related environment
• Strong communication skills (written and verbal); French is an asset
• Excellent relationship-building and customer engagement skills
• Experience in inside sales, account coordination, or customer-facing roles preferred
• Strong business acumen with exposure to proposals, contracts,