Senior Product Marketing Manager, Ads

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About Life360 Ads

Life360 Ads is the company’s fastest-growing business — and one of the most differentiated new advertising platforms in the market. Built on deterministic, first-party household and location signals from real people moving through the real world, we help brands reach families inside the Life360 app and across Connected TV, online video, native, and premium digital environments. We’re not here to replace the walled gardens; we’re here to reach the real people they can’t, with a signal that’s declared and deterministic rather than inferred. We’re early, we’re scaling fast, and we’re building the team that will define the category with us.

The US-based salary range for this position is $118,000 to $171,000. We take into consideration an individual’s background and experience in determining final salary — therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

About the Job

We’re looking for a Senior Product Marketing Manager to own go-to-market for Life360’s advertising products and solutions. You’ll sit at the intersection of Product, Sales, Marketing, Partnerships, and Revenue — translating what our platform does into why it matters for advertisers, agencies, and partners.

This is a builder’s role, and very much a “strategic + tactical” combination that requires a willingness to roll up your sleeves. (It is not a role that merely directs activity.) You’ll define positioning and messaging for a portfolio that spans audience and data products, programmatic, CTV, online video, and native. You’ll shape the roadmap by bringing the market into the room, and you’ll arm a growing sales team to win. If you’ve brought technical advertising products to market and you’re energized by building a category rather than maintaining one, we’d love to hear from you.

What You’ll Do

GO-TO-MARKET STRATEGY & POSITIONING

• Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines — from audience and data products to programmatic, CTV, online video, and native — including how each is positioned, packaged, and commercialized.
• Build the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads, and keep them consistent across every surface, seller, and slide.
• Translate audience, identity, measurement, and household reach into compelling, plain-language value propositions for marketers and their agencies.

PRODUCT PARTNERSHIP & LAUNCH

• Partner with Product Management to influence the roadmap, define launch readiness, and make sure what we build is something the market is ready to buy.
• Own launch plans end to end for new ad products and capabilities, coordinating across Product, Engineering, Data Science, Partnerships, Sales, and Comms.
• Define packaging and commercialization strategies in partnership with Sales and Revenue.

SALES ENABLEMENT & MARKET INTELLIGENCE

• Create the sales collateral that closes deals — one-sheets, pitch decks, case studies, FAQs, objection handling, and training — and make it easy to find and use.
• Equip sales teams with market insight and competitive intelligence so reps walk into every room sharper than the competition.
• Conduct customer and market research to pressure-test positioning, surface unmet needs, and feed product strategy.
• Establish and monitor the KPIs — alongside qualitative market feedback — that tell us how our products are landing and where to iterate.

What We’re Looking For

• 8+ years of experience, with a strong B2B product marketing background.
• Deep experience in AdTech and/or MarTech, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the broader programmatic ecosystem.
• A track record of bringing technical advertising products to market — and seeing them adopted, not just launched.
• Demonstrated command of programmatic advertising, Connected TV, online video, and native, plus audience and data products.
• Retail Media Network (RMN) experience, O&O (Owned & Operated) publisher background, and App publishing expertise.
• Proven ability to influence senior stakeholders and align cross-functional teams without owning them.
• Exceptional storytelling and communication skills — you can take something genuinely complex and make it land in one sentence.

Ideal Skills

• Experience with at-home / household-level targeting and the privacy and identity landscape shaping its future.
• Background at a DSP, SSP, streaming/CTV platform, measurement or identity provider, or another high-growth ad platform.
• Experience standing up product marketing inside a new or fast-scaling advertising business.
• A point of view on where deterministic, first-party, privacy-forward advertising is headed.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

 

#LI-Remote

____________________________________________________________________________