Intern - Digital Marketing (Performance Marketing)

Kensington Tours is seeking motivated interns to join our growing Digital team. These roles offer hands-on experience in two distinct disciplines — web experimentation and performance marketing — within a fast-paced, data-driven environment. This is a hands-on internship at the center of a high-performing growth team responsible for driving leads, revenue, and customer engagement across multiple luxury travel product lines. 

Performance Marketing Intern 

Reporting into the Performance Marketing team under Brett Prince, this intern will support paid digital marketing programs across Google Search, Display, Paid Social, and other paid digital channels. 

 What You’ll Do 

• Support the day-to-day monitoring, QA, and execution of paid search, paid social, display, and other digital campaigns. 
• Help compile weekly campaign performance reports, highlighting key trends, anomalies, and optimization opportunities. 
• Support testing initiatives across ad copy, landing pages, audiences, creative, and campaign structure. 
• Assist with keyword research, audience research, search query reviews, and competitive landscape analysis. 
• Support creative asset coordination, including trafficking ads and maintaining naming conventions. 
• Help maintain campaign trackers, budgets, pacing documentation, and launch checklists. 
• Collaborate with the broader Digital team on campaign launches, seasonal initiatives, and cross-functional growth projects. 
• Help translate campaign data into clear insights that support lead growth, efficiency, and revenue outcomes. 
• Gain exposure to how paid media budgets are managed against lead, efficiency, and revenue goals. 

 What You Bring 

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, Analytics, or a related field. 
• Interest in paid digital media, performance marketing, and data-driven advertising. 
• Strong analytical mindset and comfort working with numbers. 
• Highly organized with strong attention to detail. 
• Comfortable working in Excel. 
• Familiarity with Google Ads, Meta Ads Manager, GA4, or similar platforms is a plus. 
• Curious, proactive, and eager to learn in a fast-paced environment. 

 What Both Roles Offer 

• Hands-on experience working within a high-performing digital marketing team at a global luxury travel brand. 
• Exposure to best-in-class tools including Amplitude, GA4, Figma, and leading ad platforms. 
• Mentorship from experienced digital marketers, analysts, and optimization specialists. 
• A collaborative, curiosity-driven culture that values learning, experimentation, and results. 
• Opportunity to contribute meaningfully to real campaigns and live digital experiences. 

 What You Will Learn 

• How performance marketing budgets are managed and optimized 
• How paid, organic and content contribute to long-term growth 
• How customer experience and user experience influence conversion and engagement 
• How to interpret marketing and website data and tie it to business outcomes 
• How testing and experimentation improve conversion rates 
• How a digital team supports revenue, not just marketing activity 
• Experience with various analytical and digital tools used by marketing teams 

 What We Are Looking For 

• Currently pursuing or recently completed a degree in Marketing, Business, Analytics, Communications, UX, or a related field 
• Strong analytical mindset and comfort working with numbers 
• Highly organized with strong attention to detail 
• Curious, proactive, and eager to learn 
• Comfortable working in Excel; familiarity with analytics or digital tools is a plus 
• Strong written and verbal communication skills 

 Nice to Have  Next

• Experience with Google Analytics or other web analytics tools 
• Basic understanding of digital marketing channels 
• Interest in travel, hospitality, e-commerce, or digital experience 

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.