Commercial and Investment Banking - Marketing Analytics

Role Overview:

As a Marketing Analytics Specialist within our marketing and sales organization, you will play a crucial role in developing and delivering analytics that directly support revenue generation. Your responsibilities will include client propensity modeling, opportunity sizing, and creating next-best-action frameworks. You will work closely with the Business to provide a comprehensive view and translate analytical findings into strategic recommendations for business and marketing stakeholders.

Key Responsibilities:

• Revenue & Strategy Analytics: Develop and deliver analytics to support revenue generation, including client propensity modeling, opportunity sizing, and next-best-action frameworks. Translate findings into strategic recommendations for stakeholders.
• Campaign & Marketing Insights: Measure and evaluate the effectiveness of marketing campaigns across channels. Build attribution frameworks, engagement scoring, and audience segmentation strategies to enhance targeting precision.
• Dashboards & Visualization: Design, build, and maintain interactive dashboards and reporting solutions for stakeholders to access key marketing and revenue metrics. Ensure accuracy, timeliness, and alignment with business priorities.
• Stakeholder Partnership: Collaborate with global marketing, sales, and business teams to understand their analytical needs, translate business questions into data problems, and deliver actionable insights. Communicate findings effectively to technical and non-technical audiences.

Qualifications Required:

• 6 years of hands-on experience in data analytics or related quantitative roles.
• Advanced proficiency in SQL for writing complex queries, optimizing performance, and working across large relational databases.
• Strong proficiency in Python for data manipulation, analysis, and automation (e.g., pandas, NumPy).
• Ability to create dashboards and visualizations using tools like Tableau, Power BI, or equivalent platforms.
• Strong analytical thinking with the ability to structure ambiguous business questions as data problems.
• Excellent communication skills to present data findings and recommendations to various stakeholders.
• Bachelor's degree in a quantitative or technical field such as Computer Science, Data Science, Statistics, or equivalent.

Additional Company Details:

J.P. Morgan Chase is a renowned financial institution offering innovative financial solutions to consumers, small businesses, and corporate clients globally. With over 200 years of history, the company is a leader in investment banking, consumer banking, commercial banking, and asset management. Diversity and inclusion are valued, and the company is an equal opportunity employer. Reasonable accommodations are provided for applicants and employees based on various needs. J.P. Morgan's Commercial & Investment Bank is a global leader in banking, markets, securities services, and payments, providing strategic advice and managing risk for clients worldwide. Role Overview:

As a Marketing Analytics Specialist within our marketing and sales organization, you will play a crucial role in developing and delivering analytics that directly support revenue generation. Your responsibilities will include client propensity modeling, opportunity sizing, and creating next-best-action frameworks. You will work closely with the Business to provide a comprehensive view and translate analytical findings into strategic recommendations for business and marketing stakeholders.

Key Responsibilities:

• Revenue & Strategy Analytics: Develop and deliver analytics to support revenue generation, including client propensity modeling, opportunity sizing, and next-best-action frameworks. Translate findings into strategic recommendations for stakeholders.
• Campaign & Marketing Insights: Measure and evaluate the effectiveness of marketing campaigns across channels. Build attribution frameworks, engagement scoring, and audience segmentation strategies to enhance targeting precision.
• Dashboards & Visualization: Design, build, and maintain interactive dashboards and reporting solutions for stakeholders to access key marketing and revenue metrics. Ensure accuracy, timeliness, and alignment with business priorities.
• Stakeholder Partnership: Collaborate with global marketing, sales, and business teams to understand their analytical needs, translate business questions into data problems, and deliver actionable insights. Communicate findings effectively to technical and non-technical audiences.

Qualifications Required:

• 6 years of hands-on experience in data analytics or related quantitative roles.
• Advanced proficiency in SQL for writing complex queries, optimizing performance, and working across large relational databases.
• Strong proficiency in Python for data manipulation, analysis, and automation (e.g., pandas, NumPy).
• Ability to create dashboards and visualizations using tools like Tableau, Power BI, or equivalent platforms.
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